I had the pleasure to work with the GR team and if I have to summarize the experience: a fast-paced co-learning experience that focused on hypotheses and experiments. What I liked the most is that the team is fast and we’re able to achieve a lot in a short period of time.
Co-Founder & CEO - Toasty.ai
Our lead nurturing marketing process is methodical & data-driven.
The goal is to identify the 'right' cadence & message them as per the respective persona.
We get this done by tracking & measuring everything from day 1.
This is where we help you clearly define your target audience & break it up into specific personas.
After that, we brainstorm relevant messaging per persona with the help of different lead nurturing techniques.
As we are doing this, our team will start setting up your email infrastructure based on your requirements. This includes domain/IP warmup and the necessary tools.
Once messaging and the audience are decided, we begin experimenting with our b2b lead nurturing strategies.
To do this, we launch 'micro' campaigns and review the results in a qualitative manner.
The goal is to identify (with data) messaging that resonates with the respective audience/persona.
We will also identify which marketing channels compliment your email campaigns (eg. social, content, landing pages, ads).
Combining email with other channels is among the b2b lead nurturing best practices and can drive up conversion by nearly 3X.
Once the right cadence and messaging has been identified, we focus on the 'winning' campaign(s) and amplify our lead nurturing process.
We optimize and measure for one metric - prospects that are interested in a conversation (for outbound) or number of purchases/activations (for email marketing).
This is done by frequently reviewing a campaign’s performance to understand why we got these specific results and extrapolate valuable insights.
These learnings are then utilized in the launch of the next lead nurturing campaign... and the process begins again!
GR is a trusted partner when launching outbound campaigns. We consistently get cold email open rates ranging from 40% to 80% & Click Through Rates from 15% to 35%. The main thing is we are getting 10 to 25 conversations with prospects that we would have never been able to in the past!
Founder - Urban Monks
With the nation’s fastest-growing industries in Boston, the economy of the city is among the healthiest in the nation. Boston is expanding and so are the businesses within it. More and more startups are flocking to the city to make it big. So to capitalize on the opportunities available here, both big and small companies are focusing on b2b lead nurturing in Boston to engage more effectively and close better deals.
Lead nurturing is the process of developing meaningful relationships with prospective customers at every stage of the sales funnel with an aim to turn them into qualified leads.
We can nurture leads by effectively engaging our target audience by providing relevant information, supporting them throughout their buying journey, and delivering a delightful experience from start to finish.
The success of your lead nurturing campaign depends on three key factors: Contact management, Segmentation, and the Buyer’s Journey.
Lead nurturing plays an important role in the success of any business today. It’s a powerful marketing strategy that can help you convert more prospects into qualified leads. Studies reveal, you make 50% more sales at a 33% lower cost with effective lead nurturing strategies in place.
You can follow this 5-step guide to launch a successful lead nurturing campaign:
Yes, you can nurture both your leads and customers.