I had the pleasure to work with the GR team and if I have to summarize the experience: a fast-paced co-learning experience that focused on hypotheses and experiments. What I liked the most is that the team is fast and we’re able to achieve a lot in a short period of time.
Co-Founder & CEO - Toasty.ai
Our B2B outbound lead generation process is methodical & data-driven.
The goal is to identify the 'right' cadence & message as per the respective persona.
We get this done by tracking & measuring everything from day 1.
As an expert outbound lead generation agency in boston, we help you clearly define your target audience & break it up into specific personas.
After that, we brainstorm relevant messaging per persona.
As we are doing this our team will start setting up your email infrastructure based on your requirements. This includes domain/IP warmup and the necessary tools.
Once messaging and the audience is decided, we begin experimenting.
To do this, we launch 'micro' outbound sales campaigns and review the results in a qualitative manner.
The goal is to identify (with data) messaging that resonates with the respective audience/persona.
As your outbound agency, we will also identify which marketing channels complement your sales campaigns (eg. social, content, landing pages, ads).
Here, combining email with other channels drives up conversion by nearly 3X for SaaS companies we’ve previously worked with.
Once the right cadence and messaging have been identified.
We focus on the 'winning' campaign(s) and amplify our B2B outbound lead generation process.
As an outbound lead generation service for B2B SaaS companies, we optimize and measure for one metric - prospects that are interested in a conversation (for outbound) or number of purchases/activations (for email marketing)
This is done by frequently reviewing a campaign’s performance to understand why we got these specific results and extrapolate valuable insights.
These learnings are then utilized in the launch of the next campaign ...and the process of getting outbound leads begins again!
GR is a trusted partner when launching outbound campaigns. We consistently get cold email open rates ranging from 40% to 80% & Click Through Rates from 15% to 35%. The main thing is we are getting 10 to 25 conversations with prospects that we would have never been able to in the past!
Founder - Urban Monks
With the nation’s fastest-growing industries in Boston, the economy of the city is among the healthiest in the nation. Boston is expanding and so are the businesses within it. More and more startups are flocking to the city to make it big. So to capitalize on the opportunities available here, both big and small companies are focusing on b2b outbound leads in Boston to engage more effectively and close better deals.
Outbound lead generation is the process by which you take your brand to prospective clients either through a phone call, email, or an event. These leads are usually generated through targeted outreach and advertising.
We can suggest different data vendors based on your requirements. Alternatively, we can do it ourselves & expense it to you if it makes it easier. The cost for this data will range depending on what type of information you need and how many contacts are required.