I had the pleasure to work with the GR team and if I have to summarize the experience: a fast-paced co-learning experience that focused on hypotheses and experiments. What I liked the most is that the team is fast and we’re able to achieve a lot in a short period of time.
Co-Founder & CEO - Toasty.ai
Our demand lead generation process is methodical & data-driven.
The goal is to identify the 'right' cadence & message as per the respective persona.
We get this done by tracking & measuring everything from day 1.
This is where we help you clearly define your target audience & break it up into specific personas.
After that, we brainstorm relevant messaging per persona and accordingly create a demand generation plan.
As we are doing this, our team will start setting up your email infrastructure based on your requirements. This includes domain/IP warmup and the necessary tools.
Once messaging and the audience are decided, we begin experimenting with our demand generation strategy.
To do this we, launch 'micro' campaigns and review the results in a qualitative manner.
The goal is to identify (with data) messaging that resonates with the respective audience/persona.
We will also identify which marketing channels complement your email campaigns (eg. social, content, landing pages, ads).
Combining email with other channels drive up conversion by nearly 3X.
Once the right cadence and messaging have been identified, we focus on the 'winning' campaign(s) and amplify our lead and demand generation process.
We optimize and measure for one metric - prospects that are interested in a conversation (for outbound) or the number of purchases/activations (for email marketing).
This is done by frequently reviewing a campaign’s performance to understand why we got these specific results and extrapolate valuable insights.
These learnings are utilized in the launch of the next demand generation campaigns ...and the process begins again!
GR is a trusted partner when launching outbound campaigns. We consistently get cold email open rates ranging from 40% to 80% & Click Through Rates from 15% to 35%. The main thing is we are getting 10 to 25 conversations with prospects that we would have never been able to in the past!
Founder - Urban Monks
With the nation’s fastest-growing industries in Boston, the economy of the city is among the healthiest in the nation. Boston is expanding and so are the businesses within it. More and more startups are flocking to the city to make it big. So to capitalize on the opportunities available here, both big and small companies are focusing on b2b demand generation in Boston to engage more effectively and close better deals.
B2B demand generation is a form of marketing effort that helps to create awareness and demand for your products and services, resulting in increased traffic and new leads.
Where demand generation is focused on creating reliable brand awareness and product education as its key operation, Lead generation is a subset of demand generation that work towards converting potential prospects into qualified leads and then nurturing them into customers.
Demand generation campaigns are designed to raise customer challenges, promote your brand as a trusted advisor, generate leads, and market your solution. Doing it in the right way can get you considerable brand loyalty, attracting lots of customers.
You must follow 5 essential steps for a successful B2B demand generation:
You can create possible demand for sales with the help of the following activities: