Featured work

We Help B2B Companies Build Robust Sales Pipeline And Increase Conversion Rates


Let Our Demand Generation Agency in Boston Help You Kickstart A Stronger Sales Funnel With More Sales-ready Leads


Secure Partnerships

Get Trial Users

Nurture Leads

Generate Awareness

Book Meetings with Prospects

Distribute Your Content

Get Booked On Podcasts

Book Guest Speakers

Raise Venture Capital


I had the pleasure to work with the GR team and if I have to summarize the experience: a fast-paced co-learning experience that focused on hypotheses and experiments. What I liked the most is that the team is fast and we’re able to achieve a lot in a short period of time.

Kevon Cheung

Kevon Cheung

Co-Founder & CEO - Toasty.ai


How We Work?

Our demand lead generation process is methodical & data-driven.

The goal is to identify the 'right' cadence & message as per the respective persona.

We get this done by tracking & measuring everything from day 1.


Stage (1) - Ideate

This is where we help you clearly define your target audience & break it up into specific personas.

After that, we brainstorm relevant messaging per persona and accordingly create a demand generation plan.

As we are doing this, our team will start setting up your email infrastructure based on your requirements. This includes domain/IP warmup and the necessary tools.


Stage (2)- Experiment

Once messaging and the audience are decided, we begin experimenting with our demand generation strategy.

To do this we, launch 'micro' campaigns and review the results in a qualitative manner.

The goal is to identify (with data) messaging that resonates with the respective audience/persona.

We will also identify which marketing channels complement your email campaigns (eg. social, content, landing pages, ads).

Combining email with other channels drive up conversion by nearly 3X.


Stage (3) - Scale

Once the right cadence and messaging have been identified, we focus on the 'winning' campaign(s) and amplify our lead and demand generation process.


Stage (4) - Optimize

We optimize and measure for one metric - prospects that are interested in a conversation (for outbound) or the number of purchases/activations (for email marketing).

This is done by frequently reviewing a campaign’s performance to understand why we got these specific results and extrapolate valuable insights.

These learnings are utilized in the launch of the next demand generation campaigns ...and the process begins again!

GR is a trusted partner when launching outbound campaigns. We consistently get cold email open rates ranging from 40% to 80% & Click Through Rates from 15% to 35%. The main thing is we are getting 10 to 25 conversations with prospects that we would have never been able to in the past!


Nelio Leon

Founder - Urban Monks


How can our demand generation services benefit you?

  • Delivering value through quality leads and extensive details
  • Get warm and well-qualified sales lead
  • Get advanced B2B demand generation strategies
  • Connecting with the right decision-makers
  • Increased sales leads
  • Closing more deals

B2B Demand Generation in Boston

With the nation’s fastest-growing industries in Boston, the economy of the city is among the healthiest in the nation. Boston is expanding and so are the businesses within it. More and more startups are flocking to the city to make it big. So to capitalize on the opportunities available here, both big and small companies are focusing on b2b demand generation in Boston to engage more effectively and close better deals.



  • What is B2B demand generation?

    B2B demand generation is a form of marketing effort that helps to create awareness and demand for your products and services, resulting in increased traffic and new leads. 

  • How is Lead Generation different from Demand Generation?

    Where demand generation is focused on creating reliable brand awareness and product education as its key operation, Lead generation is a subset of demand generation that work towards converting potential prospects into qualified leads and then nurturing them into customers. 

  • What is included in demand generation?

    Demand generation campaigns are designed to raise customer challenges, promote your brand as a trusted advisor, generate leads, and market your solution. Doing it in the right way can get you considerable brand loyalty, attracting lots of customers.

  • How do you do B2B demand generation?

    You must follow 5 essential steps for a successful B2B demand generation:

    • Building awareness about your products and services is critical for quality leads.
    • Developing a solid content marketing strategy that offers helpful insights.
    • Make a complete lead nurturing strategy to bring in high-quality leads.
    • Include Account-based marketing for high success rates.
    • Partner with a third party to maximize your reach (Partner marketing).
  • How do you create demand for sales?

    You can create possible demand for sales with the help of the following activities:

    • Blogging
    • Webinars
    • Podcasts
    • PR campaigns
    • Videos
    • Downloadable content 
    • Influencer marketing
    • SEO and more

Drop us a Note to Get in Touch

Your cart

We value your privacy

We use cookies to customize your browsing experience, serve personalized ads or content, and analyze traffic to our site.