Stage (2)- Build
Once the target audience is decided, we begin experimenting with our outsourced lead generation services.
To do this, we launch 'micro' campaigns and review the results in a qualitative manner.
The goal is to identify (with data) messaging that resonates with the respective audience/persona.
Our services will also help you identify which marketing channels complement your leads campaigns (eg. social, content, landing pages, ads).
Combining email with other channels drives up conversion by nearly 3X for SaaS companies in Toronto we’ve previously worked with.