I had the pleasure to work with the GR team and if I have to summarize the experience: a fast-paced co-learning experience that focused on hypotheses and experiments. What I liked the most is that the team is fast and we’re able to achieve a lot in a short period of time.
Co-Founder & CEO - Toasty.ai
How We Work?
Our cold email process is methodical & data-driven.
The goal is to identify the 'right' cadence & message them as per the respective persona.
We get this done by tracking & measuring everything from day 1.
Stage (1) - Ideate
This is where we help you clearly define your target audience & break it up into specific personas.
After that, we brainstorm relevant messaging per persona with the help of different cold email templates.
As we are doing this, our team will start setting up your email infrastructure based on your requirements. This includes domain/IP warmup and the necessary tools.
Stage (2)- Experiment
Once messaging and the audience are decided, we begin experimenting with our cold email strategies.
To do this, we launch 'micro' campaigns and review the results in a qualitative manner.
The goal is to identify (with data) messaging that resonates with the respective audience/persona.
We will also identify which marketing channels complement your email campaigns (eg. social, content, landing pages, ads).
Combining email with other channels is among the best practices and can drive up conversion by nearly 3X.
Stage (3) - Scale
Once the right cadence and messaging have been identified, we focus on the 'winning' campaign(s) and amplify our cold emailing process.
Stage (4) - Optimize
We optimize and measure for one metric - prospects that are interested in a conversation (for outbound) or a number of purchases/activations (for email marketing).
This is done by frequently reviewing a campaign’s performance to understand why we got these specific results and extrapolate valuable insights.
These learnings are then utilized in the launch of the next email campaign ...and the process begins again!
GR is a trusted partner when launching outbound campaigns. We consistently get cold email open rates ranging from 40% to 80% & Click Through Rates from 15% to 35%. The main thing is we are getting 10 to 25 conversations with prospects that we would have never been able to in the past!
Founder - Urban Monks
How can our cold email services benefit you?
It is cost-effective
It lets you take a targeted audience approach
You get to build relationships with your potential clients
Cold emails offer persistence as they remain in the inbox
Cold emails are shareable, which means they have a broader reach
Growth Rhino has been instrumental for us to grow our business. The team is knowledgeable, friendly, and extremely responsive. I love that fact that we're continuously learning and improving our strategies. We set aggressive targets for the team and so far we've knocked them out of the park!
CEO & Co-Founder - Sharechest.io
How do you propose a business partnership?
Cold email is indeed the best way to propose a business partnership and is the very first opportunity to make connections with prospects. Make sure your cold email talks about the audience’s pain points or gives them something they want. It should be well-targeted and customized and should be easy, precise, and actionable.
How to ask for a business partnership through cold email?
Your cold email for a business partnership should constitute the following:
A warm introduction of your company
Highlight your goals and shared values
Outline benefits for potential partners
Put forward your asks and gives
Demonstrate commitment to a long-lasting relationship
Can I send cold emails to businesses?
Yes, you can send cold emails to businesses that come under GDPR (General Data Protection Regulation). However, it is important to assure these emails are relevant to their work. Also, prior consent is necessary before sending such emails.
How do you approach a business as a partnership?
To approach a business for a partnership, it is important to:
Highlight the products and services you offer
State how this partnership would benefit both parties
Outline the pain points the company is currently facing