I had the pleasure to work with the GR team and if I have to summarize the experience: a fast-paced co-learning experience that focused on hypotheses and experiments. What I liked the most is that the team is fast and we’re able to achieve a lot in a short period of time.
Co-Founder & CEO - Toasty.ai
How We Work?
Our process is methodical & data-driven.
The goal is to identify the 'right' cadence & message as per the respective persona.
We get this done by tracking & measuring everything from day 1 .
Stage (1) - Ideate
This is where we help you clearly define your target audience & break it up into specific personas.
After that we brainstorm relevant messaging per persona.
As we are doing this our team will start setting up your email infrastructure based off your requirements. This includes domain/IP warmup and the necessary tools.
Stage (2)- Experiment
Once messaging and the audience is decided we begin experimenting.
To do this we launch 'micro' campaigns and review the results in a qualitative manner.
The goal is to identify (with data) messaging that resonates with the respective audience/persona.
We will also identify which marketing channels compliment your email campaigns (eg. social, content, landing pages, ads).
Combining email with other channels drive up conversion by nearly 3X.
Stage (3) - Scale
Once the right cadence and messaging has been identified.
We focus on the 'winning' campaign(s) and amplify.
Stage (4) - Optimize
We optimize and measure for one metric - prospects that are interested in a conversation (for outbound) or number of purchases/activations (for email marketing)
This is done by frequently reviewing a campaigns performance to understand why we got these specific results and extrapolate valuable insights.
These learnings are utilized in the launch of the next campaign ...and the process begins again!
GR is a trusted partner when launching outbound campaigns. We consistently get cold email open rates ranging from 40% to 80% & Click Through Rates from 15% to 35%. The main thing is we are getting 10 to 25 conversations with prospects that we would have never been able to in the past!
Founder - Urban Monks
What is the difference between cold email outreach & marketing emails?
Cold email outreach is to communicate with people you would like to know. Similar to a cold call - but instead of using a phone you are using email. You are using a specific mailbox(es) to communicate with your prospects
Marketing emails are the emails you get from a company when you opt-in for a subscription of some sort. This could be a daily/weekly newsletters, receipts, reminder emails etc.
Cold emailing seems spammy - what are you doing to make sure your emails land in the inbox?
Cold emailing is a powerful tactic. Unfortunately many do not know how to use it properly. We are used to being mass emailed from overseas companies that hold no relevancy.
We do not do that.
We research your industry, understand your value proposition and communicate that to your ideal prospect.
We have a specific methodology to ensure your emails land in the inbox. In short it comes down to 3 things one must do.
(1) Properly setup your domain records and warm it up
(2) Make sure your prospect data list is clean, up to-date and relevant
(3) Make sure your messaging is relevant to your prospects
How does your cold email outreach process allow you to be compliant with international data privacy laws?
Our process allows us to be compliant with CASL, GDPR and CCPA. We only email business email addresses, place an opt-out link on all communication, do not email people who have opted out previously and always ensure your messaging is relevant with a business/professional reason for the outreach.
What should my average deal size be to cold email our ideal prospects?
Ideally the average annual contract value for your product/service should be a minimum of USD 5,000. Otherwise the unit economics will not make sense. If your deal size is less than USD 5,000 dollars you can still use cold email to acquire new customers - but it would not make sense to hire us.
Do you provide data for our ideal prospects when doing outbound cold emails?
We can suggest different data vendors based on your requirements. Alternatively we can do it ourselves & expense it to you if it makes it easier. The cost for this data will range depending on what type of information you need and how many contacts are required.
Are you using any proprietary tools?
We use a variety of existing well known SaaS products to setup & manage your campaigns. A complete tool list will be shared on our onboarding/kick-off call.
How much does your agency charge & how does it work?
It is simple. Once a scope of work is agreed upon - we setup a monthly retainer. Our agency fees start at USD 2000 per month and increases based on the scope. We recommend to work together for at least 3 months. As this allows us to go through our process properly.
Who We Are?
Meet The Team Behind Your Growth Marketing Campaigns
Ayhan K. Isaacs
Founder & Lead Strategist
🇨🇦 🇦🇪 🇵🇰
Ayhan is the founder of Growth Rhino. He has been working with high growth companies for the past 5 years and loves helping them grow using cold email outreach.
He spends his days drinking tea, building relationships with people from all over the world, and coming up with new ideas to help companies make more money.
Certified in Conversion Optimization by the leading conversion optimization institute - CXL ('20)
Masters in Entrepreneurship & Innovation from Ryerson University ('20)
Completed the Founder Institute (pre)seed 16-week accelerator in '16
Rahul has a background in product management, account management and business development. He is obsessed with understanding your prospects' pain points and determining how to communicate your company's USP.
His role is to manage your campaigns. Once launched he will frequently review the data to determine insights and ensure the right metrics & KPIs are being met.
Certified in Conversion Optimization by the leading conversion institute - CXL (in process)