We build scalable cold email engines that outreach to targeted audiences. We take care of everything including:
✔Outbound Strategy
✔ Prospect List Building
✔ Copywriting
✔ Managing Campaigns
✔ Responding to Prospects
Don't just take our word for it
Growth Rhino is an outstanding resource for any company that wants to hit the ground running and build a strong foundation for prospecting. They helped us formulate multiple prospecting strategies and gave us advice on all the stages of our sales funnel. They also made us aware of new categories that we should be pursuing. They are great partners overall !
This is where we help you clearly define your target audience & break it up into specific personas.
After that we brainstorm relevant messaging per persona.
As we are doing this, our team will start setting up your email infrastructure based off your requirements. This includes domain/IP warmup and the necessary tools.
Stage (2)- Experiment
Once messaging and the audience is decided, we begin experimenting.
To do this we launch 'micro' campaigns and review the results in a qualitative manner.
The goal is to identify (with data) messaging that resonates with the respective audience/persona.
We will also identify which marketing channels compliment your email campaigns (eg. social, content, landing pages, ads).
Combining email with other channels drive up conversion by nearly 3X.
Stage (3) - Scale
Once the right cadence and messaging has been identified:
We focus on the 'winning' campaign(s) and amplify.
Stage (4) - Optimize
We optimize and measure for one metric - prospects that are interested in a conversation (for outbound), or number of purchases/activations (for email marketing).
This is done by frequently reviewing a campaigns performance to understand why we got these specific results and extrapolate valuable insights.
These learnings are utilized in the launch of the next campaign ...and the process begins again!
Growth Rhino is a trusted partner when launching outbound campaigns. We consistently get cold email open rates ranging from 40% to 80% & Click Through Rates from 15% to 35%. The main thing is we are getting 10 to 25 conversations with prospects that we would have never been able to in the past!
Nelio Leon
Founder - Urban Monks
FAQs
What is the difference between cold email outreach & marketing emails?
Cold email outreach is to communicate with people you would like to know. Similar to a cold call - but instead of using a phone you are using email. You are using a specific mailbox(es) to communicate with your prospects
Marketing emails are the emails you get from a company when you opt-in for a subscription of some sort. This could be a daily/weekly newsletters, receipts, reminder emails etc.
Cold emailing seems spammy - what are you doing to make sure your emails land in the inbox?
Cold email is a powerful tactic to propose a business partnership. Unfortunately many do not know how to use it properly. We are used to being mass emailed from overseas companies that hold no relevancy.
We do not do that.
We research your industry, understand your value proposition and communicate that to your ideal prospect.
We have a specific methodology to ensure your emails land in the inbox. In short it comes down to 3 things one must do.
(1) Properly setup your domain records and warm it up
(2) Make sure your prospect data list is clean, up to-date and relevant
(3) Make sure your messaging is relevant to your prospects
How does your cold email outreach process allow you to be compliant with international data privacy laws?
Our process allows us to be compliant with CASL, GDPR and CCPA. We only email business email addresses, place an opt-out link on all communication, do not email people who have opted out previously and always ensure your messaging is relevant with a business/professional reason for the outreach.
What should my average deal size be to cold email our ideal prospects?
Ideally the average annual contract value for your product/service should be a minimum of USD 5,000. Otherwise the unit economics will not make sense. If your deal size is less than USD 5,000 dollars you can still use cold email to acquire new customers - but it would not make sense to hire us.
Do you provide data for our ideal prospects when doing outbound cold emails?
We can suggest different data vendors based on your requirements. Alternatively we can do it ourselves & expense it to you if it makes it easier. The cost for this data will range depending on what type of information you need and how many contacts are required.
Are you using any proprietary tools?
We use a variety of existing well known SaaS products to setup & manage your campaigns. A complete tool list will be shared on our onboarding/kick-off call.
How much does your agency charge & how does it work?
It is simple. Once a scope of work is agreed upon - we setup a monthly retainer. Our agency fees start at USD 2,500 a month and increases based on the scope. We recommend to work together for at least 3 months. As this allows us to go through our process properly.
What would my ROI be like from using Growth Rhino's services?
ROI is a question that comes up a lot. Use this calculator to understand what financial outcomes could be achieved.
That's What They Say
Growth Rhino has been instrumental for us to grow our business. The team is knowledgeable, friendly, and extremely responsive. I love that fact that we're continuously learning and improving our strategies. We set aggressive targets for the team and so far we've knocked them out of the park!
I had the pleasure to work with the Growth Rhino team and if I have to summarize the experience: a fast-paced co-learning experience that focused on hypotheses and experiments. What I liked the most is that the team is fast and we’re able to achieve a lot in a short period of time.
