Our Growth Marketing Services for B2B Organizations
Growth Rhino is an outstanding resource for any company that wants to hit the ground running and build a strong foundation for prospecting. They helped us formulate multiple prospecting strategies and gave us advice on all the stages of our sales funnel. They also made us aware of new categories that we should be pursuing. They are great partners overall !
Founder - Peekage (Techstars Toronto '20)
This is where we help you clearly define your target audience & break it up into specific personas.
After that we brainstorm relevant messaging per persona.As we are doing this, our team will start setting up your email infrastructure based off your requirements. This includes domain/IP warmup and the necessary tools
Once messaging and the audience is decided, we begin experimenting.
To do this we launch 'micro' campaigns and review the results in a qualitative manner.
The goal is to identify (with data) messaging that resonates with the respective audience/persona.We will also identify which marketing channels compliment your email campaigns (eg. social, content, landing pages, ads).
Combining email with other channels drive up conversion by nearly 3X.
Once the right cadence and messaging has been identified. We focus on the 'winning' campaign(s) and amplify.
We optimize and measure for one metric - prospects that are interested in a conversation (for outbound), or number of purchases/activations (for email marketing).
This is done by frequently reviewing a campaigns performance to understand why we got these specific results and extrapolate valuable insights.
These learnings are utilized in the launch of the next campaign ...and the process begins again!
Growth Rhino is a trusted partner when launching outbound campaigns. We consistently get cold email open rates ranging from 40% to 80% & Click Through Rates from 15% to 35%. The main thing is we are getting 10 to 25 conversations with prospects that we would have never been able to in the past!
Founder - Urban Monks
Cold email outreach is to communicate with people you would like to know. Similar to a cold call - but instead of using a phone you are using email. You are using a specific mailbox(es) to communicate with your prospects
Email marketing are the emails you get from a company when you opt-in for a subscription of some sort. This could be a daily/weekly newsletters, receipts, reminder emails etc. You would use email marketing tools like Mailchimp, Klaviyo, etc.
Cold email is a powerful tactic to propose a business partnership. Unfortunately many do not know how to use it properly. We are used to being mass emailed from overseas companies that hold no relevancy.
We do not do that.
We research your industry, understand your value proposition and communicate that to your ideal prospect. We have a specific methodology to ensure your emails land in the inbox. In short it comes down to the following three principles:
(1) Properly setup your domain records and warm it up
(2) Make sure your prospect data list is clean, up to-date and relevant
(3) Make sure your messaging is relevant to your prospect
Our process allows us to be compliant with CASL, GDPR and CCPA. We only email business email addresses, place an opt-out link on all communication, do not email people who have opted out previously and always ensure your messaging is relevant with a business/professional reason for the outreach.
Ideally the average annual contract value for your product/service should be a minimum of USD 5,000. Otherwise the unit economics will not make sense. If your deal size is less than USD 5,000 dollars you can still use cold email to acquire new customers - but it would not make sense to hire us.
We can suggest different data vendors based on your requirements. Alternatively we can do it ourselves & expense it to you if it makes it easier. The cost for this data will range depending on what type of information you need and how many contacts are required.
We use a variety of existing well known SaaS products to setup & manage your campaigns. A complete tool list will be shared on our onboarding/kick-off call.
It is simple. Once a scope of work is agreed upon - we setup a monthly retainer. Our agency fees start at USD 3,000 a month and increases based on the scope. We recommend to work together for at least 3 months. As this allows us to go through our process properly.We also charge a performance bonus based on the pipeline value generated. This is evaluated on a quarterly basis with you.
ROI is a question that comes up a lot. Use this calculator to understand what financial outcomes could be achieved.
Growth Rhino has been instrumental for us to grow our business. The team is knowledgeable, friendly, and extremely responsive. I love the fact that we're continuously learning and improving our strategies. We set aggressive targets for the team and so far we've knocked them out of the park!
CEO & Co-Founder - Sharechest.io
I had the pleasure to work with the Growth Rhino team and if I have to summarize the experience: a fast-paced co-learning experience that focused on hypotheses and experiments. What I liked the most is that the team is fast and we’re able to achieve a lot in a short period of time.
Co-Founder & CEO - Toasty.ai
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