We open doors. You close deals
AI does the research — finding the right accounts, spotting who's ready to buy, and building the lists. Our operators do the selling: writing the messages, making the calls, handling the replies. Email, phone, LinkedIn, and ads, run together and reported to you every week.
◇ Operators we've shipped pipeline for.
110+
B2B clients
Trusted by ambitious B2B companies worldwide.
- Tech
- Healthcare
- SaaS
- Fintech
- Manufacturing
2016
Building outbound since
Over 10 years of hands-on GTM experience.
- ICP
- Technographics
- Intent
- Signals
37+
Case studies
Real companies. Measurable results.
$20M+
Pipeline sourced
From conversation to commercial value.
- Pipeline
- Opportunities
- Meetings
- Revenue
Big deals don't come from mass email
When a contract is worth $50,000 or more, the tactics that work for cheap software stop working. Send thousands of generic emails and two things happen: your messages start landing in spam, and the buyers you most need to impress remember you as the company that wasted their time.
Tap a pain to read what it costs you — it opens below.Pick a pain to read what it costs you — it opens on the right.
The math never worked
The last agency promised meetings. Nobody asked how many touches, replies, and opportunities it takes to close one deal at your contract size, so the campaign was doomed before launch.
What we actually do
"Go-to-market" gets used to mean everything, so here is the concrete version. Most clients combine two or three of these in one engagement — that's the model.
Build pipeline
We find accounts showing real buying signals — a champion changing jobs, a funding round, a relevant hire — and run coordinated outreach across cold email, calling, LinkedIn, and paid. Twenty tracked signals, each routed to a specific play with its own message and timing.
Improve conversion
Leads are rarely the real problem; conversations are. We build the follow-up system that turns responses into meetings and meetings into opportunities: multi-touch sequences, AI-assisted personalization with human judgment at the moments that matter, tracking at every stage.
Modernize your GTM
For established companies whose selling still runs on relationships and trade shows: we build your first modern pipeline engine, put AI to work where it genuinely helps, and train your people to run it.
AI revenue systems
Enrichment, list building, routing, follow-ups, and reporting, automated into workflows your team owns. Built by a certified Clay agency. The manual work gets deleted; the judgment stays human.
Revenue leadership
A fractional CRO, CMO, or GTM lead who sets strategy, runs the operating cadence, and helps you hire — senior direction without the full-time executive cost.
Why deal size changes everything
A $5K product can survive spray-and-pray. A $250K contract cannot. The math, the committee, and the trust cost all shift — so the method has to shift with them.
Pipeline math · anatomy of a deal
Same funnel words, entirely different work.
Volume outreach is often rational. Speed to lead, tight sequences, self-serve demos.
Named accounts, per-stakeholder messaging, human calling, and real trust — planned, not sprayed.
- 3.5×
- Stakeholders
- 4.7×
- Touches
- 6–9×
- Cycle length
- ∞
- Cost of a bad touch
Working these deals takes pipeline math done honestly — leads to responses to meetings to opportunities to closes — messaging built per stakeholder, and people on the phones who have actually made 500 dials to book a meeting, because sometimes that is what it takes.
Most outbound agencies started in the last two years. They learned the sending tools quickly, and for small deals that's often enough. It isn't enough at your contract size. AI makes it easy to send more. It doesn't tell you who to send to, what a seven-person buying committee needs to hear, or when to stop emailing and pick up the phone. We started in 2016, before any of these tools existed. We've done this for 100+ companies. It shows in how we plan — not just how we send.
What AI-powered actually means here
Lead generation agencies rent you meetings. We build the other way — a system your team can run without us. The honest trade-off: it costs more than a block of appointments, and it asks more of your team. If you want meetings delivered with zero involvement, an appointment-setting agency is the better buy, and we'll say so on the call.
What most "AI agencies" mean
- AI writes the emails, so they all sound the same
- The tool picks the targets, and picks them badly
- "AI-powered" is the pitch, not the result
- Learned the tools last year, over a weekend
What we mean
- AI does the research, list-building, and busywork
- People decide the targeting, the message, the strategy
- Whatever tool fits — Clay, or something else entirely
- Built on years of doing this by hand first
The Growth Rhino Method
Six phases, run by the same senior operator you meet every week. No account-manager layer between you and the work.
- 01
DiscoverResearch your market, your buyers' pains in their own words, and the buying signals worth tracking. Audit whatever outreach already converts.
- 02
PositionWe decide exactly who to target and why. We write different messages for each type of buyer. And we agree upfront on what counts as "this is working," so nobody argues about it later.
- 03
BuildWe set up the contact lists, the email accounts, the message sequences, and the reporting. AI handles the data work; we handle what goes in the messages.
- 04
LaunchCampaigns go live in small batches across channels. Every test has a success signal and a decision rule set before it runs.
- 05
OptimizeWeekly reviews of what the replies and numbers say. Winners scale; losers get a new audience, message, offer, or channel.
- 06
ScaleWinning plays become documented, repeatable systems — and your team gets trained to run them.
What we've shipped
This isn't for everyone
We're a fit if your contracts are worth $50,000 or more, several people sign off on the decision, and your sales cycle runs in months rather than weeks. That's the work we're built for. We're the wrong call if you want a block of meetings delivered with no involvement from your team. An appointment-setting agency will do that cheaper and faster, and we'll tell you so on the call.
We're built for this
- Your contracts are worth $50,000 or more
- Several people sign off before anything closes
- Your sales cycle runs in months, not weeks
- You want a system your team can eventually run
Hire someone else if
- You want meetings delivered with zero involvement
- Your deals close in a single conversation
- You're buying a one-off block of appointments
- Cheapest-per-meeting is the goal
Run the math yourself
How many touches, replies, and meetings does it take to hit your revenue target at your contract size? Our estimator does the pipeline math most agencies can't.
Questions we get on every first call
A lead generation agency sells you an output: meetings booked, leads delivered. We build the whole machine that produces them — research, targeting, messaging, campaign infrastructure, and reporting — with AI doing the heavy lifting and experienced operators making the calls. You'd hire a lead gen agency to fill next quarter's calendar. You'd hire us to build pipeline that keeps producing quarter after quarter.
From the operating floor
Why Your Inbound Marketing Content Isn't Generating Leads
Why your content isn't generating leads Most B2B content gets written for search engines and read by nobody. Here's what we changed for three clients.
What To Do When Sales Teams Ignore CRM Data Entry
When your sales team won't update the CRM Nagging doesn't work. Here's what does.
Unlocking The Power of Webinars for SaaS Growth and Lead Generation
Webinars that actually book meetings Most webinars generate attendance, not pipeline. The difference is what happens in the seven days after.
Book a 30-minute call. We'll tell you where your pipeline is leaking
We'll look at how you generate pipeline today, run the math on what it takes to hit your targets at your contract size, and walk you through the first 90 days. If an appointment-setting agency is the better fit for you, we'll tell you that too.
