Stage (2)- Experiment
Once messaging and the audience is decided, we begin experimenting.
To do this, we launch 'micro' outbound lead generation campaigns and review the results in a qualitative manner.
The goal is to identify (with data) messaging that resonates with the respective audience/persona.
As your outbound agency, we will also identify which marketing channels complement your lead generation campaigns (eg. social, content, landing pages, ads).
Here, combining email with other channels drives up conversion by nearly 3X for SaaS companies we’ve previously worked with.