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◇ Play · Create

AI Search Visibility. Show up when buyers ask ChatGPT.

An AEO audit, the content and citation fixes, and tracking across ChatGPT, Perplexity and Google AI Mode.

◇ In your words

"Buyers ask ChatGPT and we don't show up."

◇ The problem

Why this play exists

Buyers now ask AI assistants which tools to shortlist before they visit a single site. If ChatGPT, Perplexity or Google AI Mode leave you out, or describe you wrong, you lose the deal before sales hears about it. AI Search Visibility, also called AEO or generative engine optimization, finds where you are missing, fixes the pages and sources the assistants read, and tracks the answers over time.

◇ What ships

What ships

  • An AEO audit: what ChatGPT, Perplexity and Google AI Mode say about you and your category today.
  • Content fixes on the pages buyers and assistants read most.
  • Citation work: the third-party sources that assistants quote.
  • Tracking of the questions that matter, so you see the answers change.
The signal loopevery play feeds it
BUDGET MOVES TOwhat books meetingsCreateIdentifyFollow up
  • CreateGive buyers a reason to raise their handLaunches · events · webinars · content · ads · AI search
  • IdentifySpot who is showing intentClay · UserGems · site visitors · CRM
  • Follow upReach the right person while it mattersPersonal outreach · LinkedIn · SDR calls · ABM ads
◇ Where it sits

It sits in the create step.

AI Search Visibility is a create play: being named in the answer is the first signal a buyer gives you. It pairs with AI Launch, so the story of your AI features is the one the assistants repeat.

◇ Tools

The tools we run for this play

ChatGPT
Perplexity
Google AI Mode
Claude Code
HubSpot

Set up in your accounts and your name.

Proof · Growth audit

AI search, inside a growth audit for a PE-backed software company

In January 2026 we audited product, SEO, AI search and paid media for a PE-backed software company, with two specialist partners.

◇ Questions

Questions about AI Search Visibility.

AEO, answer engine optimization, is the work of showing up in the answers AI assistants give. It overlaps with SEO, but the assistants read and cite sources differently, so the fixes are not the same.

Run it inside a Growth Sprint.

AI Search Visibility runs alongside four other plays in a 90-day Growth Sprint, with a ship report every Friday. Book a call and we will tell you whether it belongs in your mix.