Event & Webinar Pipeline. Events that end in meetings.
Strategy, promotion, run of show and the follow-up that turns attendees into pipeline.
"Our events cost a lot and produce little."
Why this play exists
Events and webinars are expensive, and most end with a badge scan list nobody follows up. The room was full, the content was good and pipeline did not move. Event & Webinar Pipeline plans the event backwards from the meetings you want: who should be in the room, how they get invited and what happens in the week after.
What ships
- An event or webinar strategy tied to the accounts and pipeline you want.
- Promotion that fills the room with the right people.
- The run of show, logistics and on-the-day support.
- Follow-up to every attendee within days, and meetings handed to sales.
- CreateGive buyers a reason to raise their handLaunches · events · webinars · content · ads · AI search
- IdentifySpot who is showing intentClay · UserGems · site visitors · CRM
- Follow upReach the right person while it mattersPersonal outreach · LinkedIn · SDR calls · ABM ads
It sits in the create step.
Event & Webinar Pipeline is a create play: a seat in the room is a buying signal. The follow-up step of the loop does the rest, so it pairs with Target Account Pipeline.
The tools we run for this play
Set up in your accounts and your name.
A 300-person conference in nine weeks
FounderX was planned and run in nine weeks by a small team working with agents. Fifty registrations in the first week validated the event, and sponsorship was sold with Claude, Gmail and Apollo.
Questions about Event & Webinar Pipeline.
Both. The play is the same: plan from the meetings you want, fill the room with the right people and follow up fast.
Run it inside a Growth Sprint.
Event & Webinar Pipeline runs alongside four other plays in a 90-day Growth Sprint, with a ship report every Friday. Book a call and we will tell you whether it belongs in your mix.