Create
AI Launch, Event & Webinar Pipeline and AI Search Visibility. Launches, events, webinars, content, ads and AI search give buyers a reason to raise their hand.
◇ Our method
Test five channels. Keep the two that work.
One channel is a guess. Running five used to take five agencies. Our AI-native team runs them for the cost of one, then moves your budget to what books meetings.
The Ship Cyclefour stages
- 01DiagnoseWeeks 1 to 3
- 02BuildWeeks 3 to 6
- 03RunWeeks 6 to 12
- 04Scale or hand overMonth 4 on
◇ The problem
Why one channel is a guess
One channel is a guess because most teams test channels one at a time: webinars for a quarter, then outbound, then ads. Each test takes a quarter to read, and a launch rarely runs on one channel alone. Volume is not the fix either. On our own cold email campaigns, the interested rate fell from about 3% in 2020 to under 1% by 2024. What works is a mix. One client opened a new market with Google Ads, SDR calls and in-person events run together, and booked 40+ meetings in six months. So we run five channels at once, read them every week and move the budget to the ones that book meetings.
◇ The Ship Cycle
Diagnose · Build · Run · Scale or hand over
Four stages, run the same way in every engagement. Each one ends with something you keep.
- Phase 01
Diagnose
Weeks 1 to 3. Find out where pipeline can come from.
What happens- We audit your channels, your data and your team.
- We check how you show up when buyers ask ChatGPT, Perplexity and Google AI Mode.
- We pick the five plays to test and agree what counts as a result for each one.
What you have at the endA scorecard of your channels and a 90-day plan with the five plays to test.
Diagnose◇ - Phase 02
Build
Weeks 3 to 6. Put the plays in place, in your name.
What happens- We build the lists, scoring, campaigns, tools and events the plays need.
- Everything goes into your accounts and your stack: HubSpot, Clay, n8n, Claude Code or what you already run.
- Something is live by day 14.
What you have at the endLive campaigns and tools in your own accounts.
Build◇ - Phase 03
Run
Weeks 6 to 12. Run the plays together and move the money.
What happens- The plays run at the same time, on one signal loop: create, identify, follow up.
- You get a ship report every Friday: what shipped, what it produced and what we changed.
- Budget moves to the plays that book meetings and away from the ones that do not.
What you have at the endPipeline and booked meetings from the plays that proved themselves, and a plan to scale them.
Run◇ - Phase 04
Scale or hand over
Month 4 on. Keep what works and decide who runs it.
What happens- We keep scaling the winners in an AI Marketing Pod, with a senior lead in your leadership meeting.
- Or we help you hire and train the team that takes over.
- Either way, everything stays in your accounts.
What you have at the endA marketing team that runs on what works, whether that team is ours or yours.
Scale or hand over◇
The signal loopevery play feeds it
- CreateGive buyers a reason to raise their handLaunches · events · webinars · content · ads · AI search
- IdentifySpot who is showing intentClay · UserGems · site visitors · CRM
- Follow upReach the right person while it mattersPersonal outreach · LinkedIn · SDR calls · ABM ads
◇ The signal loop
Create, spot, follow up.
Every play in the Run stage feeds one loop. We create buying signals, spot who shows them and follow up while it matters, and the budget follows the part of the loop that books meetings. Signal Engineering is how we describe the first step: giving buyers a reason to raise their hand, with a launch, an event, a webinar or a free tool, instead of only waiting to detect intent.
◇ The plays
Where each play sits in the loop.
Identify
Lead Scoring & Data. Enrichment and scoring in Clay and UserGems, website visitor ID and your CRM data show who is showing intent.
Follow up
Target Account Pipeline. Personal outreach, LinkedIn, SDR calls and ABM ads reach the right person at the right moment.
Behind all three
AI Marketing Workflows. Agents and automation for content, campaign ops and reporting keep the loop running with the team you have.
Signal-based outbound is the follow-up step run as its own play, Target Account Pipeline: outreach timed to buying signals, like a new VP, a funding round or a pricing-page visit, instead of a bought list.
◇ What does not change
The rules
- Every engagement is led by Ayhan Isaacs, who sits in your leadership meeting.
- Something ships in the first 14 days.
- You get a ship report every Friday.
- We report pipeline and booked meetings. Emails sent and MQLs are not results.
- Everything is built in your accounts and your name.
◇ Every Friday
What a ship report looks like.
Shipped
Everything that went live this week, with links. For example: webinar landing page live, two new sequences in Smartlead, scoring model updated in Clay.
Results
Booked meetings and pipeline from each play, this week and to date.
Budget
What moved, from which play to which, and why. For example: paid budget moved to the event follow-up, because that is where the meetings came from.
Next week
What ships next and what we need from you. For example: AI search fixes on the three pages buyers ask about most, and your OK on the new account list.
One page, every Friday.
◇ Questions
Questions we get about how we work.
Five is how many plays a Growth Sprint tests, because one channel on its own is a guess. The GTM Audit picks which five, based on your channels, data and team. After 90 days you keep the ones that book meetings and drop the rest.
Start with a Growth Sprint.
Ninety days, five plays, a ship report every Friday and a plan to scale what worked. Book a call and we will tell you which five plays we would test first.