I had the pleasure to work with the GR team and if I have to summarize the experience: a fast-paced co-learning experience that focused on hypotheses and experiments. What I liked the most is that the team is fast and we’re able to achieve a lot in a short period of time.
Co-Founder & CEO - Toasty.ai
Our process of B2B lead generation is methodical & data-driven.
The goal is to identify the 'right' cadence & message as per the respective persona.
We get this done by tracking & measuring everything from day 1.
This is where we help you clearly define your target audience & break it up into specific personas.
After that, we brainstorm relevant messaging per persona and pick the best saas lead generation strategies that will work for you.
As we are doing this, our team will select the right online lead generation techniques and test your market, combining all the methods and strategies to meet different business challenges.
Once messaging and the audience is decided we begin experimenting.
To do this, we launch 'micro' lead gen campaigns and review the results in a qualitative manner.
The goal is to identify (with data) messaging that resonates with the respective audience/persona and how much sales and lead generation it can drive.
We will also identify which marketing channels compliment your email campaigns (eg. social, content, landing pages, ads).
Here, combining email with other channels drives up conversion by nearly 3X for SaaS companies we've previously worked with.
Once the right cadence and messaging has been identified.
We focus on the 'winning' campaign(s) and amplify your sales with our lead generation services.
As a B2B lead gen agency in Boston, we optimize and measure for one metric - prospects that are interested in a conversation (for outbound) or number of purchases/activations (for email marketing)
This is done by frequently reviewing a campaigns performance to understand why we got these specific results and extrapolate valuable insights.
These learnings are utilized in the launch of the next campaign ...and the process of sales and lead generation begins again!
GR is a trusted partner when launching outbound campaigns. We consistently get cold email open rates ranging from 40% to 80% & Click Through Rates from 15% to 35%. The main thing is we are getting 10 to 25 conversations with prospects that we would have never been able to in the past!
Founder - Urban Monks
With the nation’s fastest-growing industries in Boston, the economy of the city is among the healthiest in the nation. Boston is expanding and so are the businesses within it. More and more startups are flocking to the city to make it big. So to capitalize on the opportunities available here, both big and small companies are focusing on b2b lead generation in Boston to engage more effectively and close better deals.
B2B lead generation is defined as the process by which SaaS companies attract more website visitors and gather their contact information. When the visitors willingly give this information, they are converted as a lead or prospect.
Our process allows us to be compliant with CASL, GDPR, and CCPA. We only email business email addresses, place an opt-out link on all communication, do not email people who have opted out previously, and always ensure your messaging is relevant with a business/professional reason for the outreach.
Ideally, the average annual contract value for your product/service should be a minimum of USD 5,000. Otherwise, the unit economics will not make sense. For example, if your deal size is less than USD 5,000 dollars, you can still use cold email to acquire new customers - but it would not make sense to hire us.
It is simple. Once a scope of work is agreed upon - we set up a monthly retainer. Our agency fees start at USD 2000 per month and increases based on the scope. We recommend working together for at least 3 months. This allows us to go through our process properly.