Ayhan K. Isaacs

Ayhan K. Isaacs

Ayhan is the Founder of Growth Rhino. He writes about all things related to outbound & growth.


7 Effective Tips and Techniques for Reviving Dead Sales Leads

7 Effective Tips and Techniques for Reviving Dead Sales Leads

How do you revive a dead sales leads back to life? Or do you think more of it as a waste of time? No, no, no.Do not bury away your list of dead sales leads into the cold-case file just like that. Not just yet. There is more you can …

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Qualified Leads vs Unqualified Leads

Qualified Leads vs Unqualified Leads

Lead generation is indeed helpful in marketing. However, if your leads do not convert into sales, then lead generation is worthless. In order for you to successfully chase down leads, you need to learn about qualified leads vs unqualified leads.What Is Qualified Leads?Qualified leads are prospects with concerns that can …

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Lead vs Prospect vs Opportunity – What’s the Difference?

Lead vs Prospect vs Opportunity – What’s the Difference?

Lead generation is part of marketing. It is the process of piquing the minds of potential customers and getting their attention. It influences their decision-making so that they would be interested in making a purchase of a product or service.When studying lead generation, it is crucial to determine lead vs …

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Get a Boost in B2B Marketing with Hyper-Segmentation

Get a Boost in B2B Marketing with Hyper-Segmentation

What is hypersegmentation marketing, and how can it help your B2B business? Along with this question, we also cover hyper-personalization in this post. That is because hyper-personalization and hyper-segmentation work together in achieving a tailored experience for customers. That is, to optimize your hyper-segmentation strategies, you also need to use …

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SaaS Pricing Models- A Complete Guide

SaaS Pricing Models- A Complete Guide

Pricing models for SaaS products and services are distinct from pricing models people have been accustomed to. For SaaS, pricing is usually based on repeated subscriptions of software services, features, plans, etc. As a software marketer, your task is to know the best SaaS pricing strategy and model applicable to …

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SaaS Content Marketing Strategies- A Complete Guide   

SaaS Content Marketing Strategies- A Complete Guide   

What are the most effective SaaS content marketing strategies used to draw and convert leads into paying customers? SaaS is a highly specific niche because the product sold in this niche is not physically present. SaaS companies offer software and subscription services, not physical products.When content marketing for SaaS and …

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Demand Generation vs. Lead Generation - Key Differences

Demand Generation vs. Lead Generation - Key Differences

Businesses need to keep up with their sales to create long-term success. Many top companies will point to marketing once asked: what makes their revenue continue to soar through the years?Having an influential strategist in your marketing team is the greatest key to opening doors for a brand. Demand and …

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