Ayhan is the Founder of Growth Rhino. He writes about all things related to outbound & growth.
Landing pages have proved efficient in driving traffic to business websites. They are very easy to create, and you can publish them in minutes with the help of multiple landing page creators on the market. The only tricky part is developing and designing a page that converts inbound traffic into …
Today, modern-day marketers understand only the basic difference between selling to a particular business and selling to a set of consumers. However, B2B (business-to-business) and B2C (business-to-consumer) marketing strategies differ a lot. They vary on several points like buying cycles, relation-building strategy, and communication methods. Understanding these differences can be …
As a salesperson, you have just one goal in your entire sales career: to make and close sales deals successfully. It is the only scale by which your hard work behind cracking a deal is measured. If you are thinking that closing a deal is easy, you are wrong. It …
The sole motive behind marketing your product or service is to solve a specific customer problem. When the audience knows you have the solution for their problem, your product and service by default have a high demand. On the flip side, when you detect a problem that your customer doesn’t …
There is a common belief in the sales world that the main component of sales is all about closing a deal. Contrary to popular belief though, opening a deal is equally important. When you have a good head start and can maintain the momentum throughout the deal, closing it becomes …
In the sales and marketing world, the terms “prospecting” and “lead generation” are often used interchangeably. Actually, they are different from each other but have a common goal of bringing in qualified leads. Both concepts use different methods to accomplish this goal, by which depending on specific situations, one can …
While sending a sales email, you as a sender have two particular choices. You can either send a bland and unattractive email, or you can send an email that has exciting and engaging content for the lead. Creating a perfect cold email is quite challenging and mastering this technique can …
