Email, LinkedIn, calling and ads, sequenced as one instrument.

Contact who bought from you at a previous company moves to a new ICP-fit org, 3× conversion rate, highest-intent signal in B2B.

New leaders evaluate all existing vendors and spend ~70% of budget in first 100 days. Especially powerful for VP Sales, CMO, CTO roles.

Fresh capital = active budget, active hiring, active tool buying. Company that raised 30 days ago is in buying mode; 18 months ago is not.

Prospect publicly broadcasts dissatisfaction and is actively evaluating alternatives, one of the highest-intent signals available.

"Salesforce Admin" = not using Salesforce well. "Head of Demand Gen" = about to invest in outbound. Job postings are public intent data.

Engineering headcount grew 40%+ in 6 months, signals scaling infrastructure, new tool adoption, expanded budget authority.

Pricing page + demo page + competitor comparison page in same session, especially from a known ICP company. Strongest digital signal.

Filing reveals digital transformation investment, cost-cutting mandate, or specific tech initiative, verifiable, traceable, high-confidence.

Company added or dropped a tool visible via BuiltWith / Datanyze, switching Intercom to Zendesk signals a support scaling problem, etc.

Decision-maker posts about a specific challenge you solve, social listening via Jungler.ai, Trigify, or Taplio surfaces this in real time.

Company surging on topics related to your category across the publisher network, useful as a prioritization layer, noisy as a standalone trigger.

Target prospect mentions a competitor negatively or asks for alternatives in a relevant subreddit, strong buying intent, short half-life.

Prospect downloaded evaluation content or attended a competitor's webinar, topic awareness confirmed, combine with firmographic fit.

Post-merger integration requires tool consolidation and new vendor evaluation, especially strong for GTM, data, and finance tools.

Company opens new market or regional office, triggers need for localized tooling, HR, compliance, and sales infrastructure.

New product line signals growth, budget expansion, and often a gap in supporting tooling such as analytics, support, outbound, and distribution.

Company speaking at or sponsoring an industry event, use as a first-line opener, not a targeting criterion.

Company received an industry award or got press coverage, signals growth momentum, useful as an icebreaker, weak as an intent indicator.

Prospect liked, commented on, or shared a competitor's ad or thought-leadership post, soft signal, useful for prioritization within a warm list.

Industry, headcount, revenue, tech stack, funding stage, not a trigger signal, but the mandatory qualification gate before any signal fires outreach.