AI Launch. Make the market notice.
You shipped AI features. Positioning, the launch campaign and the rollout to your customers and your market, run as one program.
"We shipped AI features and nobody noticed."
Why this play exists
AI features ship faster than marketing can explain them. The release notes go out, the product team moves on and the market never hears what changed. Your own customers are the first audience and the easiest to miss. AI Launch treats the launch as a program with a story, a sequence and an owner, so the work your product team shipped turns into conversations.
What ships
- Positioning for the AI features: who they are for, what they replace and the one line sales can repeat.
- A launch campaign across email, LinkedIn, ads and your site.
- A rollout to your existing customers first, then to your market.
- Sales assets: a one-pager, a demo story and answers to the objections you will hear.
- Where it helps, a free tool or event that gives buyers a reason to raise their hand.
- CreateGive buyers a reason to raise their handLaunches · events · webinars · content · ads · AI search
- IdentifySpot who is showing intentClay · UserGems · site visitors · CRM
- Follow upReach the right person while it mattersPersonal outreach · LinkedIn · SDR calls · ABM ads
It sits in the create step.
AI Launch is a create play. A launch gives buyers a reason to raise their hand, and the identify and follow-up steps turn those hands into meetings. Inside a Growth Sprint it usually runs next to Target Account Pipeline, so the accounts you want hear about the launch first.
The tools we run for this play
Set up in your accounts and your name.
A free tool built for the buyers, before any pitch
For Kema, we talked to 60+ UAE accounting firms, most of them running on Excel, and built a practice-management tool for them on Replit. It is free for any firm to use.
Questions about AI Launch.
AI Launch is for SaaS companies that have shipped AI features, or are about to, and need customers and the market to notice. It works best when marketing has a launch date and no clear plan for it.
Run it inside a Growth Sprint.
AI Launch runs alongside four other plays in a 90-day Growth Sprint, with a ship report every Friday. Book a call and we will tell you whether it belongs in your mix.