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halo
◇ Case study · Influencer marketing
MarTechCase study · MarTech

Halo.

Halo runs an influencer marketing platform that restaurants, spas and other consumer-facing businesses use to find, vet and work with creators.

Growth Rhino ran outbound for Halo in the UAE and Saudi Arabia in 2025 and in the United States in 2026. We built the list from Google Maps, qualified it in Clay and handed every interested reply to Halo's SDRs.

UAE
◇ Snapshot
  1. 48Meetings booked
  2. 33Businesses onboarded
The brief
Book meetings with local businesses and test which messages work.
Who they needed to reach
Restaurants, spas and other consumer-facing businesses, reached through their general inbox.
Market
UAE, Saudi Arabia and the United States.
Channels
Cold email and LinkedIn, with SDR follow-up.
Timeline
3 months in the UAE and Saudi Arabia in 2025, then 6 months in the US in 2026.
Before
  • A new SDR team with no steady flow of leads
  • Plans to scale outbound fast after the seed round
  • No tested message for each type of business
  • No outbound system their own team could take over
After
  • 973 interested replies handed to Halo's SDRs
  • A Google Maps list qualified in Clay on social presence and a reachable email
  • Messages tested per persona, opening with free platform use and three free influencer collaborations
  • Clay tables and scraping workflows set up for Halo's team to run
◇ What they had

What Halo needed

Halo had just raised its seed round and built a new sales team. It needed qualified local businesses for its SDRs, first in the UAE and Saudi Arabia, then in New York, and an outbound system its own team could take over.

◇ Plays · Target Account Pipeline + Lead Scoring & Data

What we ran

  1. 01

    The Gulf first, then New York

    Our team scraped Google Maps for restaurants, spas and other consumer-facing businesses in the UAE, Saudi Arabia and New York. Clay qualified each one on an active social media presence and a reachable email. We wrote to each business's general inbox and asked who handles using influencers to bring in customers or Google reviews. Halo's offer helped: free use of the platform and the first three influencer collaborations at no cost. In the US we sent a variety of assets. We ran 195 campaigns and 67 copy versions, testing messages by persona.

◇ Results

What changed

Halo's interested replies came from both sides of its marketplace: 376 businesses and 617 creators. 225 of them started a product sign-up, and 40 meetings were held.

The first 30 days in the Gulf brought 60+ positive replies for Halo's SDRs to follow up.

In New York, our team drove 160+ interested leads and set up automated local scraping, so Halo can keep building lists.

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◇ In their words
"We are getting a lot of good leads from Growth Rhino's efforts. They also took the initiative to act like our marketing team to create assets. This helped add more leads to our funnel. I depend a lot on your leads while we ramp-up the efforts"
Marco Meier · Country Director
◇ If this is you

Start with a Growth Sprint.

Today we run this as Target Account Pipeline, one of five plays in a 90-day Growth Sprint, with something live by day 14 and a ship report every Friday. Book a call and we will tell you which plays we would test first.