Skip to content
vested
◇ Case study · Digital agency
Digital AgencyCase study · Digital agency

Vested In You needed to reach grant-eligible businesses with no outbound team.

Vested In You helps small businesses in Ontario access a limited federal grant for digital transformation. It had a new program to promote and no in-house outbound team.

Growth Rhino built the list around eligibility: the right verticals, the right size, and a quick check of each business's online presence to confirm it was a fit before anyone wrote to it.

Canada
◇ Snapshot
  1. $750K+Pipeline sourced
  2. 179Interested replies
The brief
Promote a new government program and book meetings with eligible businesses.
Who they needed to reach
Construction firms, manufacturers and other Ontario businesses eligible for the grant.
Market
Ontario, Canada.
Channels
Cold email.
Timeline
Twelve months, 2023 to 2024.
Before
  • A limited federal grant to promote across Ontario
  • No in-house team dedicated to outbound
  • Only grant-eligible businesses worth contacting
  • A grant only small businesses could apply for
After
  • 179 interested replies
  • $750K+ in pipeline sourced
  • A list filtered on grant eligibility, not just industry
  • Outreach aimed at construction firms, manufacturers and other eligible Ontario industries
◇ Before

What they had

Vested In You needed to reach construction firms, manufacturers and other Ontario businesses eligible for a federal grant for small businesses. It had no one in-house to find those businesses and write to them.

◇ What we ran · Target Account Pipeline

We targeted businesses that could apply for the grant.

  1. 01

    What we ran

    We listed companies in the target verticals across Ontario and checked their size and key people. Then we checked each one's online presence to confirm it was active and a fit. Only businesses that passed both checks got an email.

◇ What changed

179 interested replies from grant-eligible targets.

Over twelve months in 2023 and 2024, Vested In You got a steady flow of interested Ontario businesses without hiring an outbound team.

Because outreach only went to eligible businesses, the 179 interested replies came from companies that could apply for the grant.

Does your offer only apply to some of your list?

Book a call →
◇ In their words
"Growth Rhino helped us uncover a steady stream of genuinely interested leads for our campaign. Their systematic experimentation and outreach rigor delivered the quality connections we needed, and fast."
Turgut Jabbarli · Vested In You
◇ If this is you

Start with a Growth Sprint.

Today we run this as Target Account Pipeline, one of five plays in a 90-day Growth Sprint, with something live by day 14 and a ship report every Friday. Book a call and we will tell you which plays we would test first.