SOCO Sales Training teaches B2B sales teams, mostly in tech, finance and services, the practical skills that help them close more deals. It needed to know which value proposition to lead with, and for which buyer.
Growth Rhino ran 50+ micro-campaigns for SOCO by cold email and LinkedIn, rewrote the message after each round, and booked 20 meetings with qualified prospects.
SOCO sells to several kinds of buyer and did not know which value proposition each would answer. With no in-house team for outbound tests, it brought in ours.
We found fast-growing companies and wrote to their CROs and VPs of Sales by email and LinkedIn. The offer was a one-on-one session with Tom Abbott on the problems scaling sales teams hit. We used SOCO's existing marketing assets to build trust, and rewrote the message after each round of replies.
The 20 meetings were with qualified sales leaders at fast-growing companies in the United States, Singapore and Hong Kong.
Our team got there by testing value propositions against each other until SOCO had one its buyers connected with.
Do you know which buyers will answer your message?
Book a call →"I loved Growth Rhino's hands-on, test-and-learn approach. They didn't settle for 'good enough', they iterated on messaging until we nailed a value proposition our audience truly connects with. That kind of experimentation delivers real impact."
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Today we run this as Target Account Pipeline, one of five plays in a 90-day Growth Sprint, with something live by day 14 and a ship report every Friday. Book a call and we will tell you which plays we would test first.