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umbra
◇ Case study · Music production
Music Production AgencyCase study · Music production

Umbra's founders needed meetings in Dubai with little outbound experience.

Umbra is a music production and entertainment company founded by musicians. It licenses pre-cleared music from independent artists to film studios, creative agencies and production companies.

Growth Rhino found the agencies that license this kind of music and opened conversations with their decision-makers on LinkedIn.

UAE
◇ Snapshot
  1. 70+Conversations started
  2. 15Business opportunities
The brief
Secure more local meetings and build a professional network in the region.
Who they needed to reach
Decision-makers at branding, film and social media agencies.
Market
United Arab Emirates.
Channels
LinkedIn.
Timeline
Six months, 2025.
Before
  • Founders with little outbound experience
  • A small professional network in the region
  • Profiles that did not show the work behind them
  • No list of the agencies that commission this work
After
  • Branding, film and social agencies identified from G2 data
  • Direct outreach to the decision-makers inside them
  • Both co-founder profiles optimized around case studies and past work
  • 400+ targeted connections added for each founder
◇ What they had

Where they started

Umbra's founders are musicians who started a company. They had little outbound experience and wanted more local meetings in the UAE and a wider professional network in the region.

◇ Plays · Target Account Pipeline

What we ran

  1. 01

    Find the agencies, then fix the profiles

    Our team pulled branding, film and social media agencies from G2 and contacted their decision-makers on LinkedIn. At the same time we optimized both co-founders' LinkedIn profiles to show their case studies and past work, so prospects who clicked through could see what Umbra had already made.

◇ Results

What changed

Umbra's LinkedIn outreach started more than 70 conversations with agency decision-makers in the UAE over six months in 2025.

Those conversations produced 15 business opportunities for Umbra's pipeline in 2025.

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◇ In their words
"Growth Rhino was pivotal in expanding our network in Dubai. They opened doors to high-quality connections for my co-founder and me, making introductions we couldn't have achieved on our own."
Moritz von Kraemer · Co-Founder
◇ If this is you

Start with a Growth Sprint.

Today we run this as Target Account Pipeline, one of five plays in a 90-day Growth Sprint, with something live by day 14 and a ship report every Friday. Book a call and we will tell you which plays we would test first.