Velocity Growth sells coaching and educational content to early-stage founders and growth marketers. Its founder, Craig Zingerline, has built companies before and teaches what he learned.
Velocity Growth was pre-seed, its messaging was still being worked out, and inbound was not yet bringing in enough leads. Growth Rhino ran cold email campaigns built around its content and Craig's profile, and tested new angles quickly.
Velocity Growth was pre-seed and needed a steady flow of leads until its inbound kicked in. It wanted a team focused on cold outreach that could run outbound experiments quickly and help settle its messaging.
The market was large and the prospects were easy to find: early-stage founders and growth marketers. We built cold email campaigns around Velocity Growth's content and Craig's standing as a founder. We tested messaging in quick rounds, kept the angles that got replies and looked after deliverability as the outreach grew.
Over 13 months in 2021 and 2022, cold email produced 160 interested leads. Half of them became qualified opportunities, worth $560K in sourced pipeline.
The experiments also showed which angles earned replies, which helped Velocity Growth settle its messaging while its inbound grew.
Do you need leads before your messaging is settled?
Book a call →"The Growth Rhino team was instrumental in helping us figure out our messaging in the early days. We also needed enough leads coming in consistently until our inbound kicked in."
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Today we run this as Target Account Pipeline, one of five plays in a 90-day Growth Sprint, with something live by day 14 and a ship report every Friday. Book a call and we will tell you which plays we would test first.