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Unstack
◇ Case study · Shoppable landing pages for eCommerce ads
eCommerceCase study · eCommerce

Barely any sales team, and only weeks to show results.

Unstack sells a platform that lets marketers at online brands build shoppable landing pages for their ads in a few clicks. In 2022 it had very limited sales and marketing resources and only weeks to show outbound could work.

Growth Rhino's team found marketers at lean online brands, wrote to them by cold email, and sent webinar recordings and case studies to everyone who did not convert.

USA
◇ Snapshot
  1. $1.1MPipeline sourced
  2. 35%Replies that became qualified
The brief
Stand up outreach within weeks and prove outbound could produce qualified opportunities.
Who they needed to reach
Marketers at online brands running lean teams.
Market
United States, Canada, United Kingdom.
Channels
Cold email, plus online events and webinars that we produced.
Timeline
Eighteen months, 2022 to 2024.
Before
  • Barely any sales or marketing resource in-house
  • Only a few weeks to show outbound could work
  • No repeatable way to find the right brands
  • Interested prospects going cold when the timing was wrong
After
  • 136 interested replies
  • $1.1M in pipeline sourced
  • About 35% of replies became qualified opportunities
  • A nurture track holding the rest until they were ready
◇ What they had

Where Unstack started

Traditional eCommerce platforms are built for listing products, not for the landing pages marketers need for ads. Unstack builds those pages in a few clicks.

◇ Plays · Target Account Pipeline

What we ran

  1. 01

    Find the brands, write to them, nurture the rest

    Unstack's best buyers were marketers at online brands with small teams. Our team found them with BuiltWith and Apollo, then ran cold email campaigns. Prospects who did not convert got webinar recordings and case studies until they were ready.

◇ Results

What changed

Unstack's outbound program sourced $1.1M in pipeline in 2022. It started with 136 interested replies handed to sales, and about 35% of those became qualified opportunities.

Our team found these brands with BuiltWith and Apollo. Prospects who did not convert were sent webinar recordings and case studies.

Need qualified opportunities with a small sales team?

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◇ In their words
"When I jump into our weekly sales meetings majority of our qualified opportunities are sourced from Growth Rhino. So whatever you guys are doing, just keep doing it."
Grant Deken · Founder
◇ If this is you

Start with a Growth Sprint.

Today we run this as Target Account Pipeline, one of five plays in a 90-day Growth Sprint, with something live by day 14 and a ship report every Friday. Book a call and we will tell you which plays we would test first.