Spate shows research teams at cosmetic and beauty brands which ingredients are trending, based on customer purchase data. The Spate team wanted outbound started but had no capacity to take on a new channel.
Our team ran cold email for Spate. The audience was a narrow group that was easy to identify, so one multi-step sequence could reach all of it.
In 2020 Spate wanted to start outbound, but the team had limited resources to experiment with a new channel and run it properly.
Our team wrote a multi-step cold email sequence for cosmetic research teams and ran over 50 campaigns from it for Spate.
Spate got 100+ interested replies from its target accounts between 2020 and 2021, at a 5% response rate.
The campaigns built awareness inside the target accounts and gave the Spate team a steady pipeline of sales opportunities.
Know who to reach but have no team for outbound?
Book a call →"Growth Rhino has been an extension of the Spate team, always seeking out new opportunities and sharing best practices for success. The team helped us create a new channel for sales that brings in consistent opportunities and revenue"
Vested In You needed to reach grant-eligible businesses with no outbound team
They had a grant to promote and no outbound team
Umbra's founders needed meetings in Dubai with little outbound experience
Two music founders needed buyers in Dubai
Today we run this as Target Account Pipeline, one of five plays in a 90-day Growth Sprint, with something live by day 14 and a ship report every Friday. Book a call and we will tell you which plays we would test first.