Sortly sells inventory software and grew fast on inbound, until that growth levelled off. Its next buyers were field-service businesses: contractors, HVAC firms and pool-service companies that track tools and stock across sites.
Growth Rhino's team set up Sortly's outbound channel: the sending infrastructure, a qualified account list and the offers. An SDR followed up every interested reply and booked a meeting with Sortly's account executives.
Inbound had stopped growing, so Sortly needed a second channel that could bring field-service buyers to its account executives.
Our team started by pulling field-service businesses from Google Maps: construction contractors, pool services, HVAC companies and similar trades. We enriched and qualified each account in Clay. Cold emails went out with messages written for each segment and a choice of next step: a demo, an inventory audit or an ebook. When a prospect showed interest, an SDR followed up directly to book a meeting with Sortly's account executive.
Between 2024 and 2026, outbound gave Sortly's sales team 50 booked meetings and $225,000 in sourced pipeline. Those meetings came from 112 positive replies, and 30 of them became qualified opportunities.
Our team ran over 100 small campaigns to test what worked. The best performer was then scaled across the list.
Has inbound stopped growing on its own?
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Today we run this as Target Account Pipeline, one of five plays in a 90-day Growth Sprint, with something live by day 14 and a ship report every Friday. Book a call and we will tell you which plays we would test first.