ShareChest is a pre-seed fintech. Its chatbot sits on a public company's website, educates prospective investors and enrolls them in the company's email campaigns.
In 2021 ShareChest's founders asked Growth Rhino to book meetings with investor relations managers at Canadian-listed companies and build a lead process for future account executives.
Engagement timeline
How the build landed
Investor relations managers listed and cold email sending set up for deliverability.
Outreach ran, the messaging was tested and improved, and leads went to the founders.
ShareChest sells to investor relations managers at public companies listed in Canada. The product had no direct competitor, so every buyer first had to hear what it does.
The founders wanted a team with deep experience in cold outreach to book meetings. They also wanted a lead process their future account executives could run.
Investor relations teams are easy to find. We listed the managers at Canadian-listed companies.
Deliverability was one reason ShareChest chose us, so we set up sending before the first email.
The emails explained the product plainly to one buyer. We tested and improved them for nine months.
Shipped
What the client owns
A lead process built to feed its future account executives.
Emails reach investor relations managers' inboxes.
Nine months of tests on what gets answers.
Investor relations managers at Canadian-listed companies.
Results
Movement, line by line
| Metric | Before | After |
|---|---|---|
| Primary domain health | Burning | Quarantined · 99% delivery |
Over nine months in 2021, our cold email to investor relations managers in Canada produced 150 leads for ShareChest.
Around 50% of those leads became qualified opportunities, with a pipeline value of $525,000 in ARR.
Can you name every company you want to sell to?
Book a call →"Growth Rhino has been instrumental for us to grow our business. The team is knowledgeable, friendly, and extremely responsive. I love the fact that we're continuously learning and improving our strategies. We set aggressive targets for the team and so far we've knocked them out of the park."
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Today we run this as Target Account Pipeline, one of five plays in a 90-day Growth Sprint, with something live by day 14 and a ship report every Friday. Book a call and we will tell you which plays we would test first.