A Series A cybersecurity company had just launched its SaaS product in the Middle East. It sold to a small group of technology leaders in critical infrastructure, and had no local team to reach them.
Growth Rhino's team contacted the security leads directly first, by email, LinkedIn and phone, then worked up to their leadership teams. Leads from the client's conferences and events went into the same follow-up.
The client sells a zero-trust platform for secure remote access to operational technology, replacing VPNs and jump servers. Its buyers are a small group of security leaders, so outreach had to reach named people directly.
Our team started with direct outreach to the security leads at each target account, by email, LinkedIn and phone. After the first months we moved up to their leadership teams, which widened the conversations and covered a large share of the market. In parallel, we followed up the leads from the client's conferences and industry events.
Over nine months, from 2024 to 2025, our team booked 60 meetings for the client's account executive. Those meetings produced 25 qualified opportunities and $1.25M in sourced pipeline.
The client built its UAE pipeline without hiring a local sales team.
Entering a market where nobody knows you yet?
Book a call →"Appreciate all the work you put in. The systems and tactics you introduced were fresh, and they played a big role in helping us deliver results for the client."
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Today we run this as Target Account Pipeline, one of five plays in a 90-day Growth Sprint, with something live by day 14 and a ship report every Friday. Book a call and we will tell you which plays we would test first.