Rohin Sethi advises early-stage founders on raising venture capital. The founders he wanted to reach were in US cities outside the major startup hubs.
Growth Rhino built the list from funding stage and headcount. Cold email invited founders to Rohin's webinars, and a 90-day education sequence kept in touch with those not ready to raise.
Rohin Sethi Consulting wanted a steady way to prospect early-stage founders in US cities outside the main startup hubs. Rohin needed a team that understood fundraising and could explain his value as a consultant to founders who had never heard of him.
We found pre-Series A founders through Crunchbase funding stage and company headcount. Rohin's fundraising knowledge was the offer, so we ran webinars where he taught, and our cold email asked founders if they wanted to join or watch the recording. Founders who said yes went into a 90-day education sequence, so they could come back to Rohin when they were ready to raise.
Rohin Sethi Consulting sourced $375K in pipeline from 25 booked meetings over six months, 2023 to 2024.
Founders could join one of Rohin's webinars or watch the recording before they booked a call with him.
Selling advice to founders who have never heard of you?
Book a call →"Love working with you guys. I've had some great conversations from the campaigns you all ran."
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Today we run this as Target Account Pipeline, one of five plays in a 90-day Growth Sprint, with something live by day 14 and a ship report every Friday. Book a call and we will tell you which plays we would test first.