A pre-Series A reputation-management company selling to owners of local businesses, such as dental clinics and car dealerships. Those owners do not know the term 'reputation management' and needed to be shown how Google reviews affect their business.
Growth Rhino rewrote the message in the words a business owner uses, built a list of businesses whose Google profiles showed the problem, and ran the tests with the client's in-house growth team.
The client's outbound ran entirely on cold calling. They wanted to test whether cold email could become a steady second channel, with an outside team working beside their in-house growth team and sharing what it learned as it happened.
Small business owners do not use the term reputation management. We rewrote the message in plain words and explained the link between Google reviews and their business. We built the account list from the review profiles themselves: businesses with a Google business profile but a low score, no recent reviews or few new ones. ScrapeHero pulled the profiles and a team of virtual assistants researched and enriched each account. With the message and the list in place, we ran cold email campaigns that tested different value propositions and shared each result with the client's growth team.
Six months of cold email, from 2021 to 2022, produced $52,500 in sourced pipeline (ARR) from 7 qualified opportunities. It started with 74+ interested replies, which became 35 meetings.
The message dropped the category name and explained plainly what Google reviews do to a local business. The list held only businesses whose profiles showed the problem: a weak score, no recent reviews or few new ones.
Does your buyer know your category by name?
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Today we run this as Target Account Pipeline, one of five plays in a 90-day Growth Sprint, with something live by day 14 and a ship report every Friday. Book a call and we will tell you which plays we would test first.