Perfect Venue sells event-management software to restaurants, bars and hospitality groups that run private events. The team wanted outbound that fed its SDRs a consistent flow of leads.
Growth Rhino ran cold email to US venues for nine months. Every interested reply went straight to Perfect Venue's SDR team for follow-up.
Perfect Venue needed outbound that turned into meetings. The team wanted help finding leads, handing them to its SDRs and improving each step: the messaging, the prospect lists and the experiments behind them.
We used Ahrefs, Brizo and Clay to find restaurants already using competing software. We wrote to them with a transition offer that included hands-on training and onboarding support. The emails led with their pain points. Instead of asking for a call, we offered a one-pager. Venues that showed interest went to the SDR team for follow-up.
Over nine months, from 2024 to 2025, cold email produced 66 interested replies for Perfect Venue. Each one went to the SDR team, and the work sourced about $175K in annual recurring revenue pipeline.
Both choices lowered the effort of saying yes. Venues saw an offer built for switching, and a one-pager was an easier first step than a sales call.
Is your first ask bigger than your prospect will say yes to?
Book a call →"The GR team gave us a real boost, both in terms of strategy and structure. Their insights helped us strengthen our outbound infrastructure and move faster."
Vested In You needed to reach grant-eligible businesses with no outbound team
They had a grant to promote and no outbound team
Umbra's founders needed meetings in Dubai with little outbound experience
Two music founders needed buyers in Dubai
Today we run this as Target Account Pipeline, one of five plays in a 90-day Growth Sprint, with something live by day 14 and a ship report every Friday. Book a call and we will tell you which plays we would test first.