Peekage, a Techstars Toronto 2020 company, sells product sampling to brand marketers at CPG companies. It needed qualified opportunities for its sales team and had no prospecting expertise in-house.
Since 2021 Growth Rhino's team has found the buyers, written the outreach and handed new leads to Peekage's sales team every month.
Product sampling buyers are a small group inside CPG marketing, and Peekage's sales team had no steady way to find them. It brought in our team to build and run prospecting.
Our team found CPG brand marketers in Apollo and qualified each prospect before it went on the list. We timed each campaign to the seasons brands plan sampling around, such as back to school and the holidays. Each campaign used case studies, and we tested new messages often to see which ones booked meetings. We also produced online events and webinars for the same buyers.
In 2022 our team sent Peekage more than 287 leads. About half became qualified opportunities, worth $1.7M in sourced pipeline.
Today our team sends Peekage 15 to 25 leads a month.
Does your team need qualified leads every month?
Book a call →"Growth Rhino is an outstanding resource for any company that wants to hit the ground running and build a strong foundation for prospecting. They helped us formulate multiple prospecting strategies and gave us advice on all the stages of our sales funnel. They also made us aware of new categories that we should be pursuing. They are great partners overall."
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Today we run this as Target Account Pipeline, one of five plays in a 90-day Growth Sprint, with something live by day 14 and a ship report every Friday. Book a call and we will tell you which plays we would test first.