Optix, a pre-Series A company in Vancouver, sells one platform for operations, marketing and member engagement to co-working operators that run up to 20 spaces.
Optix asked Growth Rhino to build the targeting in Clay, test the messaging, and write the system down so the Optix team could run it after hand-off.
Optix had no one in-house who knew outbound and Clay in depth. They wanted a team to build the system for them and document every learning along the way.
Our team built a Clay table that finds and qualifies co-working operators, then used it to build a master list of every operator that fits. Sending ran through Smartlead. With the list in place, we tested different messages and offers until three lead magnets proved themselves.
Between 2025 and 2026, over 8 months, our team handed 124 interested prospects to the Optix account executives.
We tested 20 messaging angles and kept three lead magnets that rotate through the sequence until a prospect replies with interest. The whole system and its learnings are documented for the Optix team.
Selling to a small market you can name?
Book a call →"Great work team, and appreciate your recommendation on the new approach. Let's double down on this approach"
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Today we run this as Target Account Pipeline, one of five plays in a 90-day Growth Sprint, with something live by day 14 and a ship report every Friday. Book a call and we will tell you which plays we would test first.