Localyser is a bootstrapped SaaS company helping multi-location restaurant groups manage reviews and reputation across every branch. There was nobody in-house to run outbound, and no clarity on whether it was viable at all.
Growth Rhino's team ran all of it, from the list to the campaigns, and shared what the data said as it arrived.
Localyser had nobody in-house to run outbound. The founder wanted a team to run the campaigns, learn from the data, change course as results came in and share what it found. They also wanted Clay, Smartlead and HeyReach in use from the start, to test whether outbound could work as a growth channel.
Our team used Clay to pull multi-location restaurants from Google Maps, then qualified each group by size so the list held only groups that fit. We wrote to VPs of franchising, owners and marketing leads by cold email and LinkedIn. Each message spoke to how they were centralizing operations and offered a demo, a free reputation audit or extra collateral.
Localyser's outbound sourced $200,000+ in pipeline and 18 booked meetings over six months, 2024 to 2025. The meetings came from 39 interested replies, the leading indicator.
The free audit and the collateral gave a franchising VP something useful before any sales call. That built trust and opened real conversations.
Is outbound a channel you have never properly tested?
Book a call →"It's been great working with your team. I've gained valuable insights into my market, which has helped me continuously refine both my messaging and my offer."
Vested In You needed to reach grant-eligible businesses with no outbound team
They had a grant to promote and no outbound team
Umbra's founders needed meetings in Dubai with little outbound experience
Two music founders needed buyers in Dubai
Today we run this as Target Account Pipeline, one of five plays in a 90-day Growth Sprint, with something live by day 14 and a ship report every Friday. Book a call and we will tell you which plays we would test first.