Fincent worked with Growth Rhino after closing its seed round, because it needed customers before its inbound marketing was ready. It sells bookkeeping software and services to small business owners.
Fincent's buyers buy at certain times of year. Our team used cold email to find the owners ready to buy now, and ran nurture and retargeting campaigns to stay in touch with the rest.
Fincent wanted outbound to book meetings with small business owners in the United States and Canada until its inbound marketing started producing leads.
Fincent sells a simple product, so our team used cold email to reach small business owners in the United States and Canada. We looked for the owners ready to buy now and passed them to Fincent's sales team. Buying is seasonal, so we also set up nurture and retargeting campaigns to stay in touch with everyone else. Over 18 months we ran 27 experiments to find what got replies.
Fincent's 18 months with us, from 2021 to 2022, produced $1.7M in sourced pipeline (ARR) from 278 interested replies.
About 70% of those replies became qualified opportunities for Fincent's sales team.
Do your buyers only buy at certain times of year?
Book a call →"Growth Rhino has been a strategic partner and key contributor to our expansion into the North American market. We've been working with them for over a year. Some of our biggest clients are leads from Growth Rhino. They understand best practices, are quick to respond, and take a genuine interest in our success."
Vested In You needed to reach grant-eligible businesses with no outbound team
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Umbra's founders needed meetings in Dubai with little outbound experience
Two music founders needed buyers in Dubai
Today we run this as Target Account Pipeline, one of five plays in a 90-day Growth Sprint, with something live by day 14 and a ship report every Friday. Book a call and we will tell you which plays we would test first.