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◇ Case study · Churn prediction software for SaaS
Customer SuccessEverywhere by SupporTrends

Everywhere needed pipeline while it hired its own team.

Everywhere, by SupporTrends, helps customer success leaders predict churn and keep their most important customers. In 2022 the seed-stage team was hiring and ramping, and needed outbound running before those hires could run it.

Growth Rhino built and ran Everywhere's first outbound program. Each cold email offered to build the prospect a churn forecast model, which showed who was interested.

USA
◇ Snapshot
  1. $672KPipeline sourced
  2. 56+Leads delivered
The brief
Build and run the first outbound program while the in-house team was hired and ramped.
Who they needed to reach
Revenue and customer success leaders at SaaS companies.
Market
United States.
Channels
Cold email.
Timeline
Six months, 2022.
Before
  • No outbound program, and nobody in place yet to run one
  • A team still ramping while pipeline was needed
  • No way yet to tell interested accounts from the rest
  • No list yet of the SaaS revenue leaders to reach
After
  • A first outbound program built and running
  • A churn forecast offer that showed which accounts were worth a meeting
  • Customer success and revenue leaders reached directly
  • Pipeline coming in while the in-house team ramped up
◇ What they had

What they needed

Everywhere sold to revenue leaders at SaaS companies who care about measuring retention. The goal of the engagement was meetings booked with those prospects in the US.

◇ What we ran · Target Account Pipeline

What we ran for Everywhere

  1. 01

    A churn forecast as the reason to reply

    Our team found customer success and revenue leaders at SaaS companies through Crunchbase and Apollo. Each cold email offered to build the prospect a churn forecast model. The replies showed which accounts were interested and worth a meeting.

◇ What changed

What changed in six months

Over six months in 2022, the program sourced $672,000 in pipeline (ARR) for Everywhere. Our team handed over 56 leads, and around 60% became qualified opportunities.

Do you need pipeline before you have the people?

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◇ In their words
"You guys run a good operation and it has been a pleasure working with all of you so far."
Oliver Rowen · Founder
◇ If this is you

Start with a Growth Sprint.

Today we run this as Target Account Pipeline, one of five plays in a 90-day Growth Sprint, with something live by day 14 and a ship report every Friday. Book a call and we will tell you which plays we would test first.