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eezi
◇ Case study · Platform for photographers and videographers
PhotoTechEezy · Case study

Reaching a whole creator list every week.

Eezy is a platform where photographers and videographers host their content and get rewarded for it. It wanted more creators in the United States and Canada to know about it.

Eezy already had the list of creators it wanted to contact each week. Growth Rhino's team built and ran the cold email system that worked through it.

USA
◇ Snapshot
  1. 1,800+Creators interested
  2. 15Months running
The brief
Build a system that could contact Eezy's creator list every week.
Who they needed to reach
Photographers and videographers.
Market
United States and Canada.
Channels
Cold email.
Timeline
Fifteen months, 2021 to 2022.
Before
  • A list of creators Eezy wanted contacted every week
  • No system to contact that list every week
  • Brand awareness among US and Canadian creators still to build
After
  • A cold email system contacting the creator list every week
  • Sending set up for weekly volume from the start
  • Creators across the US and Canada who know Eezy
◇ What they had

What Eezy needed

Eezy wanted creators in the US and Canada to know its platform, and needed outreach that could cover its whole creator list every week.

◇ Plays · Target Account Pipeline

What we ran

  1. 01

    Our team set up Eezy's email outreach and ran it weekly

    The system carried Eezy's weekly sending to its creator list for 15 months, from 2021 to 2022.

◇ Results

What changed

Eezy's cold email program generated interest from more than 1,800 creators over 15 months, from 2021 to 2022. The goal was brand awareness among photographers and videographers in the US and Canada, so creator interest was the measure.

Have a list to reach and no system to work it?

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◇ In their words
"Growth Rhino really understand cold outreach and how to leverage it for your business"
Shawn Rubel · Founder
◇ If this is you

Start with a Growth Sprint.

Today we run this as Target Account Pipeline, one of five plays in a 90-day Growth Sprint, with something live by day 14 and a ship report every Friday. Book a call and we will tell you which plays we would test first.