Educhain lets universities issue certificates and degrees securely on blockchain. Its buyers were registrars and heads of admissions at forward-thinking universities.
Educhain's founders needed a growth strategy and a team to run it fast. They chose Growth Rhino for its subject knowledge and its outreach setup.
Registrars had to understand blockchain credentials before they would take a meeting. Educhain had three months to reach them in Canada and the UAE.
We built the list from university websites, where registrars publish their contact details. We targeted 500 universities with three contacts at each. The emails explained what Educhain does for a registrar. COVID had universities looking at digital credentials, so the timing helped.
Educhain booked 50 meetings with university registrars and heads of admissions in three months in 2020.
The emails earned a 12% response rate across Canada and the UAE in 2020.
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Book a call →"The support and expertise of the Growth Rhino team was essential to securing new leads and continuing our exponential growth. This all led to our recent acquisition by a Canadian Private Equity Firm."
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Today we run this as Target Account Pipeline, one of five plays in a 90-day Growth Sprint, with something live by day 14 and a ship report every Friday. Book a call and we will tell you which plays we would test first.