Echonous makes a portable ultrasound device for cardiologists, with its own software that helps physicians analyse scans and diagnose. The team wanted physicians to learn about it without going through conferences and distributors.
Growth Rhino wrote to US cardiologists directly and asked each one for a short introductory meeting.
The goal was brand awareness with US physicians. Echonous wanted a partner who understood the device well enough to write the messaging itself, so the outreach would read right to a clinician.
Our team built the list of US cardiologists from public databases. We wrote to each of them on LinkedIn and by email, in the language a clinician uses. Every message asked for one thing: a short introductory meeting, after which the physician could order through their clinic or hospital.
Over six months in 2021, our team engaged more than 100 cardiologists in the United States.
About 70 of them agreed to an introductory meeting. From that meeting, a physician could place an order through their own clinic or hospital.
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Today we run this as Target Account Pipeline, one of five plays in a 90-day Growth Sprint, with something live by day 14 and a ship report every Friday. Book a call and we will tell you which plays we would test first.