Digital Workbench makes and installs custom industrial workbenches. Most manufacturers build their own benches or buy them from other suppliers.
Growth Rhino ran cold email for Digital Workbench for seven months, from 2023 to 2024, and asked procurement managers how a supplier gets on their vendor list.
Digital Workbench sells custom workbenches to procurement managers and needed outreach that fit the way its own sales team already worked.
Procurement managers at manufacturing and property development companies are easy to identify. Our team emailed them directly with two questions: who selects commercial workbenches, and how does a supplier get listed as a vendor.
Our team targeted procurement managers at manufacturing and property development companies in the United States and Canada.
Our team asked each procurement manager two things: who selects commercial workbenches, and how a supplier gets listed as a vendor.
Do your buyers choose suppliers from a vendor list?
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Today we run this as Target Account Pipeline, one of five plays in a 90-day Growth Sprint, with something live by day 14 and a ship report every Friday. Book a call and we will tell you which plays we would test first.