DialMyCalls runs a platform for sending mass texts, voice calls and emails for alerts, reminders and updates. They had never run outbound and had neither the team nor the know-how to start.
Growth Rhino built and ran outbound for DialMyCalls, and tested two audiences side by side to see which one replied.
DialMyCalls had never run outbound before. They had no internal team and no one with the subject knowledge to run it, so they asked our team to build and run their outbound.
We targeted property management companies across the US and wrote to their communications and marketing managers. The message was about sending tenants timely reminders. In parallel, we wrote to HR managers at large companies to compare response rates and see which audience cared more.
Between 2022 and 2023, six months of cold email produced 64 interested replies for DialMyCalls. Those replies turned into $200,000 in sourced pipeline.
Testing property management and HR managers side by side gave DialMyCalls response rates for each audience instead of opinion. Our team also set up what they need to bring outbound in-house later.
Arguing internally about which market to go after?
Book a call →"Growth Rhino helped us validate outbound as a viable channel through structured experimentation and clear insights. They gave us the tools and foundation to eventually bring the process in-house and scale it ourselves."
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Today we run this as Target Account Pipeline, one of five plays in a 90-day Growth Sprint, with something live by day 14 and a ship report every Friday. Book a call and we will tell you which plays we would test first.