Crowdlinker is a product studio that helps large organizations build and ship products faster. Its buyers are C-suite leaders who run website revamps and new technology projects.
Growth Rhino's team ran Crowdlinker's new-business program as one system: cold outreach, a podcast, online events and email marketing, built for buyers who take time to trust a vendor.
Crowdlinker could not get leads on a consistent basis. It had tried many ways to drive growth before, and none of them had solved the problem.
Crowdlinker's buyers would not hire a vendor from a single cold email. They work with vendors they trust, and Crowdlinker competes in a crowded market. So we combined cold outreach, a podcast, online events and email marketing. We invited prospects to speak on the podcast, which started the relationship, then reused each episode across every channel. The goal was to show Crowdlinker's expertise every month and let prospects get in touch when they were ready.
Crowdlinker's program produced over $2M in sourced pipeline and over 50 opportunities in one 12-month period.
Crowdlinker is one of our longest engagements. The median client stays nine months.
Do your leads come in some months and not others?
Book a call →"We tried doing all sorts of things in the past to drive growth. Growth Rhino was able to crack this problem and build a scalable system that works. We were able to gather insights from all these experiments. These findings allowed us to understand our prospects and customers more and build an outbound program that fits their needs and requirements."
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Today we run this as Target Account Pipeline, one of five plays in a 90-day Growth Sprint, with something live by day 14 and a ship report every Friday. Book a call and we will tell you which plays we would test first.