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comfi
◇ Case study · B2B financing for SMBs
FinTechCase study · FinTech

An outbound engine their own team still runs.

Comfi Payments gives small businesses in the UAE an easy way to offer financing to their B2B customers.

Growth Rhino built the cold email system for Comfi Payments, ran it for nine months in 2024, then handed it to Comfi's team.

UAE
◇ Snapshot
  1. 424Interested replies
  2. Comfi's teamNow run by
The brief
Build an outbound system to reach UAE small business owners and test which messages work.
Who they needed to reach
UAE small business owners who sell to other businesses and can offer them financing.
Market
United Arab Emirates.
Channels
Cold email.
Timeline
Nine months, 2024.
Before
  • No outbound system to reach UAE small businesses
  • A buyer population spread across many industries
  • No account list built for direct outreach
  • Nothing running to test whether the channel worked at all
After
  • 424 interested replies
  • An account list segmented by industry
  • Direct outreach running against each segment
  • Cold email system adopted by Comfi's internal team
◇ What they had

What they needed

Comfi Payments wanted an outbound system to reach small business owners across the UAE, and a way to test which messages got answers.

◇ What we ran · Target Account Pipeline

We wrote to owners in each industry separately.

  1. 01

    What we ran

    Our team built the account list by industry and wrote direct cold emails to the owners in each one. We set up the sending infrastructure for deliverability, tested messaging by segment, then handed the system to Comfi's team.

◇ Results

What changed

In 2024, nine months of cold email produced 424 interested replies from small business owners across the UAE.

After the engagement, Comfi's own team adopted the system and kept using it for ongoing outreach.

Selling to small businesses across many industries?

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◇ In their words
"I cannot recommend working with the Growth Rhino team enough. They have been very supportive in all running our experiments and outbound efforts."
Amal Abdullaev · Founder and CROComfi Payments
◇ If this is you

Start with a Growth Sprint.

Today we run this as Target Account Pipeline, one of five plays in a 90-day Growth Sprint, with something live by day 14 and a ship report every Friday. Book a call and we will tell you which plays we would test first.