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cinebody
◇ Case study · Video platform
VideoTechCase study · Cinebody

Cinebody wanted to scale its outreach without hurting deliverability.

Cinebody makes video production simpler and cheaper for marketing teams, including teams that never had the budget for it.

Growth Rhino's team ran the email side alongside Cinebody's own team, working on email deliverability and campaign performance.

USA
◇ Snapshot
  1. 127Meetings booked
  2. 522Interested replies
The brief
Scale outreach without hurting deliverability, with a team that stays current on sending practice.
Who they needed to reach
Marketing and communications teams in every industry.
Market
United States and Canada.
Channels
Cold email, plus online events and webinars, including production.
Timeline
Eight months, 2023 to 2024.
Before
  • An outreach engine they wanted to scale up
  • Deliverability needed close attention as sending grew
  • No dedicated owner keeping up with sending practice
  • Campaigns already running, with a clear customer profile and simple message
After
  • 522 interested replies
  • 127 meetings booked
  • Online events and webinars produced alongside email
  • Most interested replies moved into a 180-day nurture
◇ What they had

What they needed

Cinebody wanted to scale its outreach. It also wanted a dedicated team that stays current on deliverability, so sending more would not mean more mail landing in spam.

◇ Plays · Target Account Pipeline

What we ran

  1. 01

    We improved deliverability and campaign performance

    Cinebody already ran outbound with a well-defined customer profile and a simple message. Our team worked on every part of email deliverability and campaign performance, together with Cinebody's internal team.

◇ What changed

127 meetings, at volume.

Over eight months, from 2023 to 2024, Cinebody's team and ours generated 522 interested replies.

Interested replies were the early signal. Most went into a 180-day nurture workflow, which produced 127 booked meetings.

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◇ In their words
"The Growth Rhino team has been awesome to work with. I appreciate all the team members being super responsive on Slack and putting their efforts into driving results for us."
Tyler Webb · Co-Founder
◇ If this is you

Start with a Growth Sprint.

Today we run this as Target Account Pipeline, one of five plays in a 90-day Growth Sprint, with something live by day 14 and a ship report every Friday. Book a call and we will tell you which plays we would test first.