Carriyo builds last-mile delivery software for retail and eCommerce brands. It automates carrier assignment, labels, tracking and customer updates.
Growth Rhino ran the engagement as a series of tests across three buyer groups, with a value proposition written for each.
Carriyo wanted to build and test an outbound sales process. The goal was to find which value propositions worked for each customer persona and turn that into a process its team could repeat.
Our team ran separate micro-campaigns for three decision-maker groups: operations, technology and customer experience. Each group needed its own value proposition. We used Storeleads to find eCommerce brands that use shipping carriers and offer international delivery. Each group then got different offers: webinar invites, an ebook, product demos and prototype pages. The goal was to find which messages and offers worked for each group.
Our team ran more than 100 micro-campaigns for Carriyo in 2024. Each persona had its own value proposition, and each offer was compared against the others.
Our team also left Carriyo a message testing framework and a persona analysis built from the reply patterns, plus an ebook its team uses with prospects.
Have you tried outbound and got nothing repeatable back?
Book a call →"Working with the Growth Rhino team was a great experience. They helped us run over 100 micro-campaigns, allowing us to rapidly experiment and refine our messaging"
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Today we run this as Target Account Pipeline, one of five plays in a 90-day Growth Sprint, with something live by day 14 and a ship report every Friday. Book a call and we will tell you which plays we would test first.