Brizo Foodmetrics sells restaurant and food industry data to sales teams. Its account executives were doing their own prospecting, and the agencies Brizo had tried were too fragmented to run the whole program.
Growth Rhino took prospecting off Brizo's account executives for ten months and handed the leads straight to sales.
Brizo's customers are sales teams that sell to restaurants. Contact details for restaurant owners, especially franchises, are hard to find, and general databases cover traditional businesses. Brizo fills that gap with email and phone details. It needed one partner with the experience to take prospecting off its account executives and test its messaging.
Our team defined the target market: sales leaders whose teams prospect food and nutrition companies. We built the cold email campaigns, scheduled every follow-up and tested the messaging as we went.
Over ten months, from 2022 to 2023, our team handed 138 leads to Brizo's account executives. 40% of them became qualified opportunities, which together held $828K in annual recurring revenue pipeline.
Brizo's offer was a clear yes or no for this buyer: they either needed restaurant contact data or they did not. That made the target market easy to identify and the message easy to test.
Is your sales team still doing its own prospecting?
Book a call →"I appreciate all the work GR has done for us. They helped us kickstart our cold email outreach program and build a scalable engine."
Vested In You needed to reach grant-eligible businesses with no outbound team
They had a grant to promote and no outbound team
Umbra's founders needed meetings in Dubai with little outbound experience
Two music founders needed buyers in Dubai
Today we run this as Target Account Pipeline, one of five plays in a 90-day Growth Sprint, with something live by day 14 and a ship report every Friday. Book a call and we will tell you which plays we would test first.