Breadcrumbs, a YC S'21 lead-scoring company, had just closed its seed round. Its buyers, CMOs and CROs at SaaS companies, needed the product explained before they would take a call.
Growth Rhino's team ran cold email, LinkedIn and podcast outreach for Breadcrumbs for 12 months, aimed at US SaaS buyers.
Breadcrumbs' product was new and took a minute to understand. CMOs and CROs at SaaS companies needed to know it existed and see what it did before they would talk to sales.
Breadcrumbs builds a lead-scoring model automatically from a company's CRM and customer transaction data, then sends the scores to sales and marketing. That takes a minute to understand. So our team ran cold email and LinkedIn outreach that explained it first, built on Breadcrumbs' existing marketing assets. We also ran podcast outreach and produced the podcast.
Breadcrumbs' outreach sourced $1.3M in pipeline, measured in annual recurring revenue, between 2020 and 2021. It came from 250 booked meetings, and about 35% of those meetings became opportunities.
Those opportunities went to Breadcrumbs' sales team, which spent its time on sales processes while our team kept the meetings coming.
Does your product need explaining before it can be sold?
Book a call →"Growth Rhino brought in fresh ideas and helped build out our lead generation processes. This allowed us to focus on building sales processes."
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Today we run this as Target Account Pipeline, one of five plays in a 90-day Growth Sprint, with something live by day 14 and a ship report every Friday. Book a call and we will tell you which plays we would test first.