Brandspeed makes custom-branded apparel, workwear and signage for construction and manufacturing companies. It wanted a source of sales meetings that performed month after month.
Growth Rhino ran cold email for Brandspeed to the marketing and procurement managers who order branded apparel and signage. The team asked about upcoming orders and offered a sample kit or a digital mockup to buyers not ready yet.
Brandspeed sells to marketing and procurement teams at construction and manufacturing companies. Its team had not set up cold email at this scale before, and keeping it out of spam folders was new to them.
Marketing managers at construction and manufacturing companies are easy to find. Our team emailed them and asked about their upcoming orders. As a second option, we offered a physical sample kit or a digital mockup. That second offer kept buyers who were not ready in touch until they were.
In 2022, our team booked 168 meetings for Brandspeed and sourced $1.2M in pipeline over 12 months.
The sample kit and mockup offer kept buyers who were not ready to order in the conversation, so our team could win them over slowly.
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Today we run this as Target Account Pipeline, one of five plays in a 90-day Growth Sprint, with something live by day 14 and a ship report every Friday. Book a call and we will tell you which plays we would test first.