Brandpilot, a pre-Series A MarTech company, came to Growth Rhino just after launching a new product, with a small internal team and no outreach resource. The buyers worth reaching were companies spending heavily on Google Search ads, eCommerce first.
Growth Rhino built Brandpilot a cold email lead channel in 2025 that produced 40 qualified leads in six months.
Brandpilot's product cuts wasted Google Ads spend on branded search terms. It had just launched, and the small internal team had no one for sales or marketing outreach, so new leads were not coming in.
Our team estimated each company's paid search ad spend with workflows built in Clay and data from the SEMrush API. That gave a rough view of each company's website traffic and ad budget. We put eCommerce companies first, because they usually spend heavily on search ads. The first message was a webinar invitation, sent by cold email to a tightly targeted list. An SDR then followed up with interested prospects one by one. Once a prospect showed real interest, the SDR proposed a pilot to give them a clear proof of concept.
The pipeline came from mid-to-large companies in the USA and Canada with heavy Google Search ad spend, reached through one channel: cold email.
The outreach also tested Brandpilot's messaging with its target audience, so the team learned which pitch worked before scaling it.
Launched a product and need your first steady flow of leads?
Book a call →"The Growth Rhino team helped us unlock a new channel for generating qualified leads. They also built the infrastructure we needed to test and refine messaging with our target audience. This accelerated our learning and significantly shortened our feedback loops."
Vested In You needed to reach grant-eligible businesses with no outbound team
They had a grant to promote and no outbound team
Umbra's founders needed meetings in Dubai with little outbound experience
Two music founders needed buyers in Dubai
Today we run this as Target Account Pipeline, one of five plays in a 90-day Growth Sprint, with something live by day 14 and a ship report every Friday. Book a call and we will tell you which plays we would test first.