Balanse is a Toronto accounting firm. Its founder, Eric Grott, wanted to take on a few more clients from local businesses.
Growth Rhino built a list of Toronto health and wellness businesses from Google Maps and emailed them ahead of tax-filing season.
Balanse wanted to grow by taking on a few more clients. Eric Grott, the founder, asked for an outreach system aimed at local Toronto businesses, mainly in health and wellness.
We used Google Maps to find health and wellness businesses in Toronto, mainly nutritionists and service-based providers. Then we emailed each one, offering help with their accounting and the tax filing coming up.
Balanse booked 15 meetings over six months in 2024 and 2025, and all 15 became qualified opportunities. Together they came to about $300K in yearly sourced pipeline.
The 15 meetings came from 29 interested replies from Toronto health and wellness businesses. That was more interest than Eric could handle on his own.
Would a handful of the right clients change your year?
Book a call →"This was an excellent way for us to grow the business during our busiest season."
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Today we run this as Target Account Pipeline, one of five plays in a 90-day Growth Sprint, with something live by day 14 and a ship report every Friday. Book a call and we will tell you which plays we would test first.