Airborne App is a pre-seed sales engagement platform built for cold outreach agencies. It needed a pipeline of beta customers before its official launch.
Growth Rhino found the agencies by hand in the US, UK and Canada, wrote cold email around the problems Airborne solves for them, and built awareness with content, SEO and landing pages.
Airborne App was a pre-seed company with limited resources and a launch coming. Its buyers, cold outreach agencies, were a niche segment that had to be found by hand.
Cold outreach agencies are a small, specific segment. Our team researched the accounts by hand to find the right agencies in the US, UK and Canada. We wrote cold email campaigns around the problems Airborne solves for agencies: parent-child account structures, multi-inbox campaigns, advanced dashboards and agency-level reporting that traditional tools lack. Alongside the outreach, we built awareness in the segment with content marketing, SEO and landing pages.
Over six months in 2020, the campaigns booked 75 meetings with cold outreach agencies, and 45 of them became qualified opportunities.
Those opportunities added up to $360K in sourced pipeline, counted as annual recurring revenue.
Is your audience the kind no database lists properly?
Book a call →"Growth Rhino was instrumental in developing and managing our GTM. We wanted to build a pipeline of beta customers before we officially launched."
Vested In You needed to reach grant-eligible businesses with no outbound team
They had a grant to promote and no outbound team
Umbra's founders needed meetings in Dubai with little outbound experience
Two music founders needed buyers in Dubai
Today this is the AI Marketing Pod: a senior lead in your leadership meeting, with the operators to run the work inside your team. Book a call and we will tell you which roles you need first.