AdAmplify is an attribution platform for eCommerce marketers. It wanted a straight answer to one question: which outbound message gets a reply?
Growth Rhino built the list from the eCommerce platforms brands run on, narrowed it to small and mid-sized brands, and ran campaigns built to be compared against each other.
AdAmplify wanted to know which outbound message worked best with marketing managers at eCommerce brands. The plan was to run a series of outbound campaigns and compare the response rates. They needed a team that had run experiments before and would change the messaging based on the replies.
We used BuiltWith to find domains running on eCommerce platforms such as Shopify and WooCommerce. We then enriched the data to find the marketing manager at each brand. We narrowed the list to small and mid-sized brands. Then we ran outreach campaigns that tested different value propositions against each other.
AdAmplify spent the first six months of the engagement testing messaging and confirming who the buyer was. In the final three months, our team widened outreach with the messaging that worked. That work produced 37 qualified leads in 2022.
Want your messaging tested against real replies?
Book a call →"I'd like to thank you for all the effort your team put into our cold email initiative. We very much appreciated the account management side and the experimentation efforts."
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Today we run this as Target Account Pipeline, one of five plays in a 90-day Growth Sprint, with something live by day 14 and a ship report every Friday. Book a call and we will tell you which plays we would test first.