Lead Scoring & Data. Leads your sales team trusts.
Enrichment, a scoring model and routing into your CRM, built in Clay and your stack.
"Sales doesn't trust our leads."
Why this play exists
When sales does not trust marketing leads, every handoff becomes an argument and good accounts sit untouched. The problem is usually the data: thin records, no shared definition of a good fit and no way to see intent. Lead Scoring & Data enriches your accounts, scores them on what predicts a meeting and routes the right ones to the right person.
What ships
- Enrichment of your accounts and contacts in Clay, with the data points that matter for your sale.
- A scoring model agreed with sales, built on fit and intent.
- Website visitor identification and signals from your CRM.
- Routing into your CRM, so the right rep sees the right account first.
- CreateGive buyers a reason to raise their handLaunches · events · webinars · content · ads · AI search
- IdentifySpot who is showing intentClay · UserGems · site visitors · CRM
- Follow upReach the right person while it mattersPersonal outreach · LinkedIn · SDR calls · ABM ads
It sits in the identify step.
Lead Scoring & Data is the identify step: it shows who is showing intent. Every other play gets sharper with it, and Target Account Pipeline uses it to decide who to reach and when.
The tools we run for this play
Set up in your accounts and your name.
8,000 brands scored, 50 meetings
For Jashanmal in Dubai, we enriched 8,000+ consumer brands with 20+ data points each, scored them, shortlisted about 500 and ran targeted outreach: 72 interested replies and 50 meetings.
Questions about Lead Scoring & Data.
Clay is one of the tools we run, and we are Clay certified. The play is the scoring and routing; Clay is how we build most of it.
Run it inside a Growth Sprint.
Lead Scoring & Data runs alongside four other plays in a 90-day Growth Sprint, with a ship report every Friday. Book a call and we will tell you whether it belongs in your mix.